In this podcast episode, John Golden interviews behavior change expert Adele Spraggon about how the brain makes decisions and how to upgrade it for better choices. They discuss the role of subconscious patterns, negative voices about sales, addressing emotions and triggers, and the potential for rewiring the brain. Adele shares her insights on sales conversations, the importance of listening and asking follow-up questions, and overcoming sales anxiety. They also touch on the adaptability of the human brain and its ability to change past patterns. The episode concludes with a call to action to explore Adele’s book for further information and transformation.
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