Selling in a Knowledge-Economy
The world of selling went through a profound structural change in the 1980s. For the 200 years prior, we ran businesses in the industrial economy. But things changed in the last 20 years of the 20th century. We went from learning how to manage people’s hands, to learning how to manage people’s minds. The problem ...
Agile Marketing
When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. But the reality is that it’s not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical and strategic ...
How To Be Resilient
Stacey Copas became a quadriplegic at age 12 and had to reverse engineer her story from one of feeling like her life was over, to be able to turn it around with positivity and motivated optimism. It’s easy to feel completely defeated by things that happen in life. After all, it’s not a matter of ...
How To Tackle Digital Marketing
Digital marketing has been very pervasive over the last few years in many different forms, but many people are still struggling to market digitally because they are overwhelmed, or they don’t know where to put their money for the most effective result, and other things. Also, things are constantly changing, and new things are coming ...
How to Manage a Virtual Sales Team
With the recent outbreak of Covid-19, the business world has been changed dramatically. More teams are beginning to work remotely as certain areas mandate shelter in place regulations. These differences are especially strange for people who are new to sales and are remote selling for the very first time. The sales managers are likely swimming ...
Guerilla Marketing in the 21st Century
The term “guerilla marketing” has been around since 1982, and most people in the sales and marketing world are familiar with the concept. However, just as there have been substantial changes to the marketing world and how to prospect to clients in the 21st century, guerilla marketing has undergone many changes as well in order ...
Leadership Techniques for Leveraging Disruption
Disruption happens in the workplace. Sometimes it’s a disruption that is caused by our own doing, but other times, disruption just lands upon you. Many workplaces are seeing this unintentional disruption currently with the Covid-19 outbreak and the international pandemonium that has followed. This kind of disruption can be toxic to an organization unless they ...
Prospecting Best Practices
Prospecting often makes businesspeople break out in a cold sweat. It has been harder than ever in recent years to get referrals and prospects to potential customers. In order to successfully prospect to clients, salespeople and sales managers have to learn new techniques and new tactics in order to grab the attention of consumers and ...
