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TV Expert Interviews / Marketing / Nov 27, 2021 / Posted by Donna Serdula / 1192

How To Optimize Your LinkedIn Profile To Get Found (video)


In this Expert Insight Interview, Donna Serdula discusses how to optimize your LinkedIn profile to get found. Donna Serdula is a LinkedIn profile writer and optimization expert.

This Expert Insight Interview discusses:

  • The current situation with LinkedIn as a platform
  • Why a LinkedIn profile is so much more than an online resume
  • How to stay on top of your profile and optimize it for the best results

LinkedIn as a Tool

LinkedIn was huge before the pandemic, and it’s now become even bigger. However, it has also become quite noisy, turning into a bit of a spamming platform. So, the question is, how does one stand out on a platform that is so noisy right now?

Despite its apparent noisiness, LinkedIn is a helpful tool and a place where people go to learn about who they would be meeting with. Many people think of LinkedIn profiles as online resumes, but there’s so much more to LinkedIn than that.

More than an Online Resume

Salespeople, in particular, should not aspire for their LinkedIn profiles to look like resumes because that approach could potentially turn both prospects and employers away. As a salesperson, you need to understand that people are looking for services or products such as yours and need your help.

Most of these people do not know who you are, and you want them to know you. So, you need to think about the keywords that these people would be entering into the LinkedIn search bar. On the flip side, someone might be looking for you specifically because you popped out on their radar for one reason or another.

Optimizing your Profile

People often set up their LinkedIn profiles while looking for employment and completely forget about it once they get hired. This means that their profile will often show them as someone who is looking for a job, even though they’ve had one for a long time, and they’re happy with their current situation.

Aside from staying on top of your profile and making sure it is not presenting information that is no longer relevant or true, Donna Serdula emphasizes the importance of your LinkedIn headline. Your name, picture, and headline follow you around the platform and are attached to every action you perform on the website, so your headline needs to draw people in.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Donna spent the first 10 years of her career in sales, operations, and training. She joined LinkedIn’s social network in 2005 where she promptly copied and pasted her resume and wondered what all the fuss was about. A job change in 2006 led her back to LinkedIn as she looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found amazing success.

Author's Publications on Amazon

Learn how to optimize your LinkedIn profile so you can impress your network and get found on LinkedIn. This easy to read and fun book walks you through building an impressive LinkedIn profile. Chock full of examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn…
Buy on Amazon
Learn the secrets to creating a POWERFUL LinkedIn Profile! This easy to read and fun book walks you through building an amazing LinkedIn profile. Chock full of LinkedIn Summary and Headline examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is your one stop…
Buy on Amazon
Give your LinkedIn profile the makeover it deserves—and get the attention you deserve. Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing…
Buy on Amazon
It was back in 2009 that I began optimizing LinkedIn profiles. Since then, my team and I have created THOUSANDS of unique and compelling LinkedIn profiles for executives, entrepreneurs, business leaders, sales stars, and professionals from all over the world. The one thing we have…
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Your LinkedIn Company Page is your online “business persona” and should be an essential part of your company’s Social Media strategy. Building an impressive LinkedIn Company Page involves lots of trial and error but now you don't have to spend a ton of time figuring…
Buy on Amazon

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