In this Expert Insight Interview, Donna Serdula discusses how to optimize your LinkedIn profile to get found. Donna Serdula is a LinkedIn profile writer and optimization expert.
This Expert Insight Interview discusses:
- The current situation with LinkedIn as a platform
- Why a LinkedIn profile is so much more than an online resume
- How to stay on top of your profile and optimize it for the best results
LinkedIn as a Tool
LinkedIn was huge before the pandemic, and it’s now become even bigger. However, it has also become quite noisy, turning into a bit of a spamming platform. So, the question is, how does one stand out on a platform that is so noisy right now?
Despite its apparent noisiness, LinkedIn is a helpful tool and a place where people go to learn about who they would be meeting with. Many people think of LinkedIn profiles as online resumes, but there’s so much more to LinkedIn than that.
More than an Online Resume
Salespeople, in particular, should not aspire for their LinkedIn profiles to look like resumes because that approach could potentially turn both prospects and employers away. As a salesperson, you need to understand that people are looking for services or products such as yours and need your help.
Most of these people do not know who you are, and you want them to know you. So, you need to think about the keywords that these people would be entering into the LinkedIn search bar. On the flip side, someone might be looking for you specifically because you popped out on their radar for one reason or another.
Optimizing your Profile
People often set up their LinkedIn profiles while looking for employment and completely forget about it once they get hired. This means that their profile will often show them as someone who is looking for a job, even though they’ve had one for a long time, and they’re happy with their current situation.
Aside from staying on top of your profile and making sure it is not presenting information that is no longer relevant or true, Donna Serdula emphasizes the importance of your LinkedIn headline. Your name, picture, and headline follow you around the platform and are attached to every action you perform on the website, so your headline needs to draw people in.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.