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With an increasingly empowered Buyer, it is more essential that ever that Sales & Marketing become more aligned. We have selected some Marketing books for the foremost thought-leaders in bringing Sales & Marketing more into sync.
Marketing & Sales
Now is the time to take action with video. Video is the medium of the future. Now more than ever, we need to connect digitally. This book teaches you how to leverage this powerful medium through interviews and personal stories of inspiring people from around…
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Professor Chris Bondy of RIT s School of Media Sciences knows this is a crucial time for graphic communications businesses. Many management methods are deeply ingrained in our industry. Unfortunately, many no longer apply in the current market and environment. But our research revealed some…
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Your people are your most valuable asset, and if you want them to excel (and your profits to soar), you'll need to abandon your traditional command-and-control management style and adopt a collaborative, open leadership approach―one that engages and empowers your people. While this isn't a…
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If you want to know how strong your company’s customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create…
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If Delight Your Customers has renewed your commitment to exceptional customer service, then the Delight Your Customers Companion Guide provides an effective road map to embed the key learnings into the culture of your organization. Many of Steve's clients, having embraced the core truths and…
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Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid-1960s when modern-day call centers were born. It is taking customers and organizations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and…
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Designing Your Organization is a hands-on guide that provides managers with a set of practical tools to use when making organization design decisions. Based on Jay Galbraith's widely used Star Model, the book covers the fundamentals of organization design and offers frameworks and tools to…
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