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With an increasingly empowered Buyer, it is more essential that ever that Sales & Marketing become more aligned. We have selected some Marketing books for the foremost thought-leaders in bringing Sales & Marketing more into sync.
Marketing & Sales
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to…
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A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do…
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The belief that we're born and grew up with usually limits us from many possibilities and opportunities. These lenses that we're accustomed to blinds us from the truth. Now is the time to take off those lenses and see the true world out there and…
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The essential guide to building a culture of creativity and innovation throughout an organization Your help is needed to crack an unsolved crime: creative thinking is critical for future fulfillment and survival, and yet it is now declining at an alarming rate. In this original…
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Today’s hypercompetitive economy has created tense, overextended workplaces, forcing managers to choose between results and relationships. Executives set aggressive goals, so managers drive their teams to deliver, resulting in burnout. Or, employees seek connection and support, so managers focus on relationships . . . and…
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Discover how digitalization can revolutionize your operations and set a new standard for excellence. "The built world’s best kept secret for flawless execution on complex projects.” Companies operating in the industrial construction, manufacturing, and maintenance fields are under tremendous pressure to improve productivity, quality, and—most…
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