In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM talk with marketing consultant Zack from Think Alike Media about the strategic use of intent data and storytelling in sales outreach. Zack advocates for a personalized, multi-channel approach, focusing on building trust and understanding the prospect’s problems. They discuss the effectiveness of story-driven emails and the importance of authenticity and social proof. Zack shares a success story of a six-figure deal from a year-old email, highlighting the power of engagement over time. The episode emphasizes the value of long-term relationships in business-to-business sales and concludes with an invitation to explore Think Alike Media.

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Understanding emotions is crucial in sales and business interactions. In this fascinating podcast episode, we talk with Dan Seidman, Managing Director of Reading Emotions. Dan explains the science behind the seven universal emotions – happiness, sadness, fear, disgust, anger, surprise, and contempt – and how recognizing these can provide a significant advantage in sales conversations. We discuss the practical applications of emotional intelligence in traditional sales settings and today’s digital, remote work environments.

Dan highlights the comprehensive resources available on the Reading Emotions website, praising it as a more accessible and engaging way to learn about this topic than dense academic books. Throughout our conversation, we explore the transformative power of emotional intelligence and its potential to revolutionize how we connect with clients, colleagues, and the world around us. Tune in for valuable insights and an invitation to embark on your journey of emotional awareness.

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Sales Simplified: Authenticity and Advice Lead the Way

Is your sales approach complex and overwhelming? Join John Golden and Bob Marsh, sales veterans, as they discuss simplifying the process, embracing authenticity, and guiding customers through decisions.

Today’s buyers are bombarded with information, making clear communication crucial. Bob Marsh emphasizes the salesperson’s role in simplifying the decision-making process and guiding customers with ease and clarity.

Buyers crave more than information; they desire genuine connections and expert advice. John Golden explains how salespeople can transform into trusted advisors, acting as a guiding light in the face of information overload.

Bob Marsh shares the “fist bump” strategy, involving higher-level executives to provide reassurance and commitment, addressing the emotional aspect of high-stakes B2B decisions.

Building Trust: The Power of Authenticity

John and Bob emphasize the growing demand for authenticity in the business world. Scripted approaches fall flat; they advocate for genuine conversations and building trust through honesty and sincere interest.

Confidence and Belief: Fueling Sales Success

Confidence, belief in the product, and a genuine desire to understand customer needs are key ingredients for success, as John and Bob agree. They contrast this with negativity and fear of rejection, highlighting the importance of a positive mindset.

Bob shares the importance of active listening and understanding customer needs through real conversations. Sales training, he believes, should focus on this skill, along with effective communication, confidence, and clear presentation.

John adds that intellectual curiosity is vital to engaging in insightful conversations with customers. By taking genuine interest in their business and industry, salespeople can learn from them and foster deeper connections.

By embracing simplicity, authenticity, and the role of a trusted advisor. Salespeople can pave the way for a successful and fulfilling journey. As Bob Marsh and John Golden clearly demonstrate.

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In this podcast episode, host John Golden and guest Paul Butterfield discuss the transition from the Sales Enablement Society to the Revenue Enablement Society. Butterfield highlights the importance of focusing on the entire customer journey and the need for collaboration between different departments to ensure customer success. They discuss the necessity of effective communication with customers post-sales and the importance of offering a buying experience focused on business needs. The speakers agree that creating the best customer experience requires constant monitoring and tweaking of the sales process, emphasizing active listening and curiosity as essential skills.

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In this podcast episode, John Golden interviews Julie Thomas, President and CEO of Value Selling Associates. They discuss the concept of a revenue engine and how it involves all departments within an organization. They also talk about the challenges of sales and marketing alignment and the importance of changing measurements and expectations. Julie shares her experience working with organizations and the surprises they encounter during the transition to a revenue engine approach. They also discuss the importance of understanding the customer’s business and building trust in sales conversations. The episode concludes with Julie introducing her book and expressing gratitude to the audience.

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In this podcast episode, John Golden introduces Austin LaRoche, CEO of Attack Interactive, who discusses their M2’s marketing to sales framework and B2B growth system. The framework aims to bring purpose and structure to marketing efforts, emphasizing the importance of understanding company vision, branding, audience, and data. They discuss the challenges of data overload and the need to focus on specific metrics. They also delve into the strategic planning phase, emphasizing the alignment of marketing and sales efforts. The implementation phase is highlighted as crucial, with a focus on technology, resources, content, and clear processes. They share a successful implementation example and touch on market differentiation challenges.

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In this podcast episode, John Golden interviews Ruben Dua, the CEO of Dub, a video sales platform, about the importance of incorporating video into the sales process. Ruben explains how video can help businesses scale and grow without requiring additional inputs, and emphasizes the importance of human connection and authenticity in sales and marketing. He also discusses the challenges of getting emails in front of prospects and getting them to respond, and suggests being omnichannel and focusing on building human connections. Finally, Ruben promotes Dub as a platform for sending simple video messages to prospects and driving more results.

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In this podcast episode, John Golden interviews Justin Moy, a successful real estate professional from Kansas City, about his approach to selling and the importance of investing in oneself to become a better salesperson. They discuss the negative stereotypes of sales and the importance of believing in the product or service being sold. Justin emphasizes the importance of creating a positive customer experience in sales and removing weak words that project doubt. They also discuss the emotional aspect of buying, particularly in B2B sales, and the fear of making a mistake. Justin concludes by discussing his current work in helping high-performing sales professionals invest passively in commercial real estate assets.

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