Opportunity cost is the investment your company must make to achieve a sale, and it has a bearing on every company activity associated with a sales cycle. It is applicable equally on the higher level of entrepreneurship as well as at the level of the sales force—which of course includes sales reps and sales management. ... Read Post

Exceptional salespeople recognize that they have dependencies and that their success depends on the performance of others in the delivery chain, particularly customer service. But in my experience engaging the frontline service team as a regular source of customer and market information doesn’t occur often enough and is not seen as a particularly high sales ... Read Post

We have probably all been called various nicknames throughout our lives. I’ve certainly had plenty myself. At five years old my hair was extremely short, and my Dad nicknamed me “bur head.” If it came from my Dad, I was okay with it. In high school I was called “Broadway.” In college I was known ... Read Post

In recent years, I’ve heard many variations on this theme: “I won’t tolerate this anymore! I’m fed up!” People simply don’t want to be sold to. We’ve all had enough of unwanted phone calls, both at home and at work. We’re tired of slogging through unsolicited emails. We really wish we’d see the end of ... Read Post

Or, it’s not what you sell, but how you sell. When you call someone and don’t receive a return call, what thoughts go through your head? When you send an email to a prospect and receive no response, how do you feel? In conversation with sellers, they often tell me that their biggest source of ... Read Post

“You shut your mouth when you’re talking to me!” Some readers might recall the source of this infamous confusion. It came from the movie Wedding Crashers. In sales, we mimic this noxious craziness every day without batting an eye. We hire salespeople and drop a heavy quota on their shoulders. We pay them a base ... Read Post

What is the principle of sunk cost, and how can it be practically applied to sales? For it certainly can. Sunk cost is a principle of economics. Sunk costs are costs that a company has already invested in products or services that must now be profitably recovered. These are costs that your company has already ... Read Post

Lisa loves being a top contributor to SalesPOP! for a variety of reasons. “The quality of the SalesPOP! blog is very high,” she says. “I’ve been asked to be a contributor to many E-newsletters and blogs over the years, but SalesPOP! is the best by far. The target audience for SalesPOP! is very similar to ... Read Post