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Marketing
You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and…
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Your brand is what peoples' brains make of it. 'Right Between the Ears' lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands.
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The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy,…
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You don’t have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving.
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This book is loaded with easy to implement success strategies, geared toward helping you create a focus, sense of purpose and direction in your life, career, and business, it is sure to energize you. Achieve the kind of results you need to be as successful…
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Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social…
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Speak More! Marketing Strategies to Get More Speaking Business provides cutting-edge, road-tested and commonsense marketing strategies to help aspiring and professional speakers achieve their business objectives. From 33 of the world's top speaking professionals, you'll discover real-life experiences describing what works and what doesn't to…
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A style expert reveals how clothes can make a difference in our business success—and open up a new world of opportunities. The way people present themselves is a secret sales weapon. It gives them an edge within their industry. And all they have to do…
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