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With an increasingly empowered Buyer, it is more essential that ever that Sales & Marketing become more aligned. We have selected some Marketing books for the foremost thought-leaders in bringing Sales & Marketing more into sync.
Marketing & Sales
The World's Digital Marketers Share Insights on How They Grow Their Businesses with Digital. Authors: Ian Cleary, Andrea Vahl, Dave Kerpen, Phyllis Khare, Brian Massey, Emeric Ernoult, Erik Qualman, Jamie Turner, John Jantsch, Martin Shervington, Viveka von Rosen, Michael Brenner, Andrew Davis, Lon Safko Learn…
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By always thinking and strategizing like a startup, marketing teams can build more robust funnels, improve P&L, and take more creative control over the brands they are forging, so that ultimately, marketing leads the business.
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Like many of us, Bob Miglani felt overwhelmed and anxious. He worried constantly about his job, his finances, and his family. It was a chance invitation to India, the land of his birth, that finally freed him. India, Miglani writes, is the capital of chaos&rdquo:…
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Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer's journey is evolving at a breakneck pace; business needs to evolve too. Marketing's role has always been about…
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It's no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest of the way. Today's "full-funnel" marketers are actively working side-by-side with the sales team throughout every stage of the…
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If you like energy, humor, spontaneity and simple-to-implement strategies that you can use at once, then Chip is for you! He has always been on a full commission income and understands what it takes to exceed expectations and succeed in today's competitive environment. This program…
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From the best-selling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.
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The book Lifehack called "The Bible of business and personal productivity." A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'" Fast Company Since it was first published almost fifteen years ago, David Allen Gettig Things Done has become one…
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