Richardson’s annual research reveals a panoramic view of the changes confronting sales professionals today.
What is a Sales Opportunity Management?
Sales opportunity management is absolutely essential for your business and its growth. Learn about sales opportunities, 3 benefits of using opportunity management, and how Coevera makes all of this easier to visualize and track.

26 Research-Backed Stats to Optimize Ecommerce
With the increase in online shopping comes an increase in customer expectations. Shipping times are becoming shorter, technology is becoming smarter, and customer service is becoming more important. Companies that sell online have to keep up with this demand or be left behind.
By 2040, it’s estimated that 95% of purchases will be made online. If you’re a retailer, understanding the changing landscape of ecommerce will help you survive and thrive in the future. By having a few important statistics in your back pocket, you can set yourself up to make smart strategies from social media marketing to customer service satisfaction.
Not sure where to start? This infographic covers everything you need to know about the ecommerce landscape in 2019.
4 Questions in Qualifying Sales Opportunities
Is E-Commerce Business Costing You Business?
There are many reasons customers may be (virtually) walking away from your e-commerce site. Some of these reasons include:
- An ugly page design: no one wants to look at something that’s ugly!
- Being too clingy: asking customers to provide too much information upfront is a great way to deter them from sticking around
- Unexpected costs: Finding out there will be unexpected costs at the end of the shopping process will often deter customers
- Unappealing content: With all of the different options for reading content online, if your content isn’t pristine and seductive, consumers will go elsewhere to get what they want.
- Confusing navigation: Convenience is one of the biggest draws for e-commerce, but if your website is difficult to use and not very user-friendly, chances are customers won’t want to use it.

Luckily, Matt Wollersheim has come up with several solutions to help customers stick around!
- Remove one data field in your online form: This will help cut down on the time it takes to load the page and fill out the information.
- Invest in mobile design: Make sure that users can access a nice website on any device, be it a computer, phone, or tablet.
- Switch to HTML5 for video content and animations: This is a more modern platform that simply works better and more efficiently.
- Use a cleaner page design: Keep it simple, stupid!
- Lay out all fees and additional charges as soon as possible: Your customer will appreciate knowing what the expected cost is up front.
For more information on e-commerce and how to help your e-commerce business succeed, check out important SalesPOP! content such as Tech and Ecommerce Alliance to Marketing and Sales, Applying the AIDAS Theory to an ECommerce Website and Streamlining your eCommerce Business: 5 Tips for Entrepreneurs.
How to Make Extraordinary Sales
Today there are shifts and selling, and shifts in buying. For example, buyers expect to get more from businesses they buy from. Sellers find that buyers are more difficult to reach, and take longer to commit. Buyers tend to avoid talking to sellers until they’ve done their own research online. Sellers wonder what buyers really need and want from them. And the list goes on. But, the bottom line is that buyers want an awesome, connecting experience, and an excellent solution to their problem. And sellers want to help others solve their problems, and make a living doing what they love.
It can be important to understand these, and various other shifts in selling and buying. But, there are some ways that you can get into the head of your buyer and understand how to use that information to make extraordinary sales.
Explore this powerful infographic and learn the benefits when you stop selling and start leading.

- Model the way: Utilize behaviors that model the way for both you and the buyer.
- Inspire a shared vision: When you and the buyer and create a shared vision, you can work together to achieve that shared vision.
- Challenge the process: Challenge the status quo. It’s not always beneficial to stick with the average sales process. Search for new opportunities and seize the initiative.
- Enable others to act: Foster collaboration between you and your buyers. Make them feel powerful and in control of their circumstances.
- Encourage the heart: Show up, and be an individual. Be yourself. Create an environment that makes your buyer comfortable to give personal feedback, and connect as two humans with a shared goal.
Check out some related articles about buyer behavior, such as Amazing New Study on Buyer Behavior, When Do You Lose Customer Trust? Sales Ethics: 3 Steps To Overcome Buyer Distrust, and Sales Styles: Buyer Criteria Dictates the Winner.
7 Key Responsibilities of Sales Managers
Sales managers have a very important, yet ever-changing, job. Along with the B2B buying process, responsibilities of sales managers are constantly shifting. The sales world as a whole is changing, too. This can be difficult to keep up with. In order for sales managers to truly thrive and succeed in this constantly evolving environment, it’s important to think differently.
Territories, customers, and products become a financial portfolio that gets regularly invested in. The people, money, and allocation of time and resources need to be reviewed and reallocated in order to ensure everything works like a well-oiled machine, and resources are being used most effectively. Sellers operate differently, and it’s vital to the preservation of a company and a sales staff that sales managers operate differently as well.
Tom Searcy explores key sales manager insights and discusses the most important responsibilities for sales managers.
Here are Sales Managers 7 responsibilities that you own now.

Here are the 7 responsibilities of sales managers:
- Selecting target: Sales managers need to help guide their sales team to the most successful candidates.
- Defining priorities: Prioritizing which opportunities to pursue is crucial!
- Defining guidelines: Set and enforce guidelines in order to make your team the most efficient, and utilize their strengths to the best of their abilities.
- Monitoring compliance: Provide important data that helps your sales team understand their compliance statistics
- Navigating the terrain: Use your sales team to help you gather new information
- Securing resources: Ensure that your sales team has what they need in order to maximize potential by providing sufficient resources
- Knowing when (and when not) to expedite: Know how to direct your team towards either the normal sales process or an expedited one
To learn more about how to keep up with the ever-changing sales managerial world, check out more articles by Tom Searcy, including 7 Key Responsibilities of Sales Managers, and 4 Small Changes For Big Selling Success. SalesPOP! Has a wealth of information and insights on being a sales manager. You can get access to these insights by reading articles such as What Makes a Good Sales Manager Great?, and A Sales Manager’s Recipe: What’s Cooking in 2018?.
Sales Strategies: The BANT Approach
What is BANT approach?
Have you heard of the BANT approach? It’s one of many excellent sales strategies that you can use to increase sales. BANT is an acronym for Budget, Authority, Need, and Timing. It has been around for decades, but it isn’t utilized as it should be. Skilled salespeople all over the world use this acronym and pull it out of their toolbox whenever the opportunity arises. It’s also a favorite of sales managers, who often teach the BANT Approach to their sales team. If you’re not familiar with the BANT Approach, now is the perfect time to learn and be able to utilize it.

- Budget: Understand if a potential customer has the budget is available before engaging. This question can be asked in the early stages so that you can understand if it is worth it to pursue the sale further or not. If a client doesn’t have the financial resources available, there is no point in spending valuable time and effort trying to sell to them.
- Authority: If the person you’re speaking with doesn’t have any authority or buying power, make it a goal to connect with the person who can ultimately approve the sale. The initial contact isn’t worthless, though. It’s important to maintain a solid relationship with everyone at the company, and those people can help you get in contact with the people who will close the deal.
- Need: You want a customer to say, “we need a product like yours.” If you are going after customers that have no need for your product, it’s unlikely that you will be able to close a deal. The higher the need, the more motivated the company will be to obtain your product or service.
- Timeframe: How long will it take to complete the sales cycle? This is a crucial piece of information that is important for both you as the salesperson, and the buyer, to know and understand.
Check out more on the BANT Approach by reading these articles! Sales Strategies and The BANT Approach and Sales Strategies: The BANT Approach.


