In this podcast episode, John Golden introduces Martin Huntbach, owner of Jamie Digital, an SEO and content marketing agency. Martin and his partner Lindsay specialize in helping personal brands attract high-paying clients through effective content marketing strategies. They discuss the importance of creating sales content that helps businesses sell faster and close more deals. Martin emphasizes the need for businesses to have a clear content strategy and value proposition. They also highlight the significance of understanding the target audience and addressing their needs. Martin shares a success story and advises businesses to define their goals and tailor their content strategy accordingly. They also touch on the use of AI tools in content creation.

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In this podcast episode, John Golden interviews Neil Patrick Rogers, author of “Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar.” Neil shares the lessons he learned from his 27 years of bartending experience and how they apply to sales. He emphasizes the importance of making a great first impression, getting to know customers’ desires, and being present in building relationships. Neil also discusses the significance of preparation, organization, and time management in sales. He highlights the concept of positive activity and cultivating a positive mindset for business growth. The episode concludes with a discussion on promotional products as a cost-effective advertising medium.

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In this podcast episode, host John Golden is joined by Kyle Stout, founder of Elevate and Scale, to discuss the role of AI in developing a content marketing strategy. They emphasize the importance of having a strategy before using AI tools and highlight the need for human intervention to ensure quality content. They explore how AI can assist in market research and email marketing, but caution against relying solely on AI-generated content. The conversation also touches on the shift in search behavior and the chaWhat specific AI tools are recommended for developing a content marketing strategy?

How exactly can AI assist in market research and email marketing?

What kind of expert advice is recommended for email marketing strategies in today’s constantly evolving field? Challenges of personalization in email outreach. Kyle shares common mistakes in email marketing strategies and offers valuable insights. Overall, they recommend seeking expert advice in the constantly evolving field of email marketing.

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In this podcast episode, John Golden and Jakub Hon discuss the challenges of moving from “maybes” to close deals in sales. Jakub, an expert in sales processes, highlights the reasons why deals get stuck in uncertainty, such as wrongly qualifying leads and a lack of control in guiding customers. They emphasize What specific strategies does Jakub recommend for defining and consistently following a sales process?

How does Sales Doc differentiate itself from other sales outsourcing and consultancy firms? He importance of defining and consistently following a sales process, as well as regularly reviewing and qualifying leads. They also discuss the pressure salespeople face to be overly optimistic about their pipeline. Jakub shares insights from his company, Sales Doc, which specializes in sales outsourcing and consultancy for tech companies.

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In this podcast episode, John Golden interviews Alex Fisher about his new book, “The Business Athlete.” They discuss Alex’s background as a professional athlete and how it influenced his book. They also delve into topics such as mental fortitude, coachability, and energy management. Alex emphasizes the importance of taking control of one’s own energy and understanding their own operating system. They also touch on the importance of creating a functional structure and implementing effective processes. John concludes by recommending Alex’s book and highlighting the value of investing in oneself through coaching.

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In this podcast episode, John Golden welcomes Bill Sims, author and motivational speaker, to discuss his book “The Green Beans and Ice Cream Book: How to Motivate with Positive Reinforcement.” They explore the concept of positive reinforcement and its impact on behavior change. They also touch on the challenges of managing people and the lack of leadership training provided to new managers. The conversation shifts to the effects of the pandemic on remote working and the changing expectations of employees. Both John and Bill share their personal experiences and emphasize the importance of positive reinforcement in the workplace. They conclude by highlighting the need for businesses to adapt to meet employee expectations.

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In this podcast episode, John Golden interviews behavior change expert Adele Spraggon about how the brain makes decisions and how to upgrade it for better choices. They discuss the role of subconscious patterns, negative voices about sales, addressing emotions and triggers, and the potential for rewiring the brain. Adele shares her insights on sales conversations, the importance of listening and asking follow-up questions, and overcoming sales anxiety. They also touch on the adaptability of the human brain and its ability to change past patterns. The episode concludes with a call to action to explore Adele’s book for further information and transformation.

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In this podcast episode, John Golden interviews Drew Sechrist, the CEO and Co-founder of Connect the Dots. They discuss the challenges faced by salespeople in reaching the right decision-makers and the inefficiencies of traditional networking methods. Drew shares his experience at Salesforce, where he learned the power of leveraging networks and making introductions. He explains how Connect the Dots helps companies build a “super graph” of relationships to identify the strongest paths for introductions. They also discuss the limitations of LinkedIn and how Connect the Dots offers a more manageable and effective platform for connecting with individuals. Drew shares his contact information and the company’s presence in San Francisco and Belgrade.

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