In this podcast episode, John Golden interviews Doug Howarth, the founder of HyperEconomics Inc. and author of the book “Hypernomics: Using Hidden Dimensions to Solve Unseen Problems”. They discuss the concept of hypernomics, a new approach to market analysis that explores uncharted dimensions beyond the traditional ones. Doug shares his journey of developing this concept and its application in various industries. He also shares examples of companies that have benefited from using hypernomics. The episode concludes with a discussion of Doug’s upcoming book and the offerings of HyperEconomics Inc.

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Join John Golden in this engaging podcast episode on SalesPOP! Online Sales Magazine and Pipeline CRM as he chats with the dynamic business coach and speaker, Coach Dan Gordon. Dive into Coach Dan’s real and raw entrepreneurial journey, exploring the setbacks and triumphs, including a significant hurdle in 2016 that led to the loss of his marketing company. Coach Dan opens up about how he turned this setback into a catalyst for change, redirecting his focus to his true passion for personal development.

The conversation is a rollercoaster of insights, touching on the importance of taking risks, conquering fears, and the genuine authenticity required in sales. They delve into the transformative power of building meaningful relationships and how it was pivotal in Coach Dan’s journey.

Don’t miss Coach Dan’s invaluable advice for budding entrepreneurs, peppered with anecdotes from his podcast “For Badass Entrepreneurs Only.” This episode is a genuine and relatable exploration of the entrepreneurial world, filled with wisdom and inspiration.

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In this podcast episode, John Golden interviews Cody Schneider, the founder of Draft Horse, an AI content platform. They discuss the potential of AI in content creation, with Cody explaining how AI can amplify productivity, particularly in creating SEO-optimized articles. Cody emphasizes the importance of using AI tools to empower marketers and streamline content production workflows. They also discuss the impact of algorithmic changes on content creation and the importance of human input and strategy in creating high-value content. Cody further highlights the potential of leveraging global arbitrage by hiring offshore team members and using AI to bridge communication gaps.

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In this episode of the Expert Insight Interview, host John Golden talks with Nelson Nigel, CEO of Kidmoto Technology. They discuss Nelson’s entrepreneurial journey, from recognizing the need for child car seats in taxis while driving for Uber to overcoming a significant accident and building Kidmoto into a reputable service in 52 US cities. Nelson emphasizes resilience, hard work, and staying true to the company’s mission. He highlights the role of customer feedback in growth and shares his vision for Kidmoto’s expansion. The episode is an inspiring tale of perseverance and innovation in adversity.

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Lenya McGrath, a seasoned marketing leader, discuss the importance of authenticity and alignment in branding. They emphasize the need for brands to connect with customers on a deeper level by showcasing their core beliefs. They caution against inauthenticity and stress the importance of living out the brand’s beliefs in every aspect of the business. They also discuss the challenges of aligning a modern, possibly virtual, or globally distributed organization and the role of the CEO in driving this alignment. They conclude by discussing the impact of COVID-19 on people’s alignment with their organizations.

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Sold your business? Congrats! Now brace for the “founder’s exit paradox.” Financial freedom? Check. Crushing identity crisis? Double check. Join award-winning strategist Jerome Myers as he unpacks this hidden challenge and equips you with actionable tools to navigate your post-exit path. Discover how to reclaim your identity, find your next “intensive” project, and make an even greater impact in the world. Ditch the burnout and embrace the breakthrough. Your fulfilling post-exit journey awaits.

This version retains the core message, highlights Jerome’s expertise, and uses action verbs to keep the reader engaged. You can further optimize it by adding targeted keywords depending on your audience and platform.

I hope this helps!

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Sales Simplified: Authenticity and Advice Lead the Way

Is your sales approach complex and overwhelming? Join John Golden and Bob Marsh, sales veterans, as they discuss simplifying the process, embracing authenticity, and guiding customers through decisions.

Today’s buyers are bombarded with information, making clear communication crucial. Bob Marsh emphasizes the salesperson’s role in simplifying the decision-making process and guiding customers with ease and clarity.

Buyers crave more than information; they desire genuine connections and expert advice. John Golden explains how salespeople can transform into trusted advisors, acting as a guiding light in the face of information overload.

Bob Marsh shares the “fist bump” strategy, involving higher-level executives to provide reassurance and commitment, addressing the emotional aspect of high-stakes B2B decisions.

Building Trust: The Power of Authenticity

John and Bob emphasize the growing demand for authenticity in the business world. Scripted approaches fall flat; they advocate for genuine conversations and building trust through honesty and sincere interest.

Confidence and Belief: Fueling Sales Success

Confidence, belief in the product, and a genuine desire to understand customer needs are key ingredients for success, as John and Bob agree. They contrast this with negativity and fear of rejection, highlighting the importance of a positive mindset.

Bob shares the importance of active listening and understanding customer needs through real conversations. Sales training, he believes, should focus on this skill, along with effective communication, confidence, and clear presentation.

John adds that intellectual curiosity is vital to engaging in insightful conversations with customers. By taking genuine interest in their business and industry, salespeople can learn from them and foster deeper connections.

By embracing simplicity, authenticity, and the role of a trusted advisor. Salespeople can pave the way for a successful and fulfilling journey. As Bob Marsh and John Golden clearly demonstrate.

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Spark Leads with Thought Leadership: Why Podcasts are Your Next Weapon

Is your marketing generating enough leads? Join John Golden and Steve McDonald as they dissect the power of thought leadership content and its impact on lead generation. Discover how podcasts can ignite interest, build trust, and propel your B2B success.

Today’s B2B buyers are self-directed researchers, demanding solutions before engaging. Thought leadership content bridges the gap, sparking early interest and initiating conversations.

Go beyond guest interviews and invite prospects and customers onto your podcast. This fosters relationships, gathers valuable insights, and opens doors to using podcast content as a sales tactic.

Unlocking Your Unique Voice: The Strategic Approach

Validate your unique perspective and beliefs through podcasts. Use them strategically to learn from your ideal customer profile (ICP) weekly and stay ahead of evolving buyer behaviors.

Make guests feel valued by offering them a platform to share their expertise. This builds trust and strengthens your podcast’s reputation.

Leverage executive thought leadership to connect with prospects authentically and establish credibility. Podcasts offer a potent platform for executives to share insights and build trust.

Maintain a high-quality guest roster to attract other thought leaders. This strengthens your reputation and attracts valuable collaborators.

Simplify Your Journey: Content Strategy Design

Content Strategy Design offers comprehensive solutions for podcast-enabled thought leadership. They handle everything from content creation to distribution, making it easier to establish your thought leadership presence.

Podcasting opens up a new level of lead generation for thought leadership content. Engage your audience, validate your unique perspective, and build authentic relationships to propel your B2B success.

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