The way that consumers interact with marketing advances has changed in the last few years. One of the primary goals of the sales and marketing teams are to find new prospects and convert them into customers. This has become difficult, though, as the consumer population has become resistant to advertising in traditional marketing methods. People are becoming very savvy in their tactics for getting away from advertising. They are using things like add blocks or fast-forwarding through TV commercials, which has created a challenge for sellers to get their message to consumers. Jamie Turner, interviewed by John Golden, explores specific marketing hacks that you can do to get people to engage with your brand and ultimately buy your product.

This podcast is also a recorded live event you are welcome to view here: Marketing Hacks

iTunes Podcast 

Have you ever thought about transitioning into being an entrepreneur? More people are looking towards entrepreneurial endeavors as they realize that they want to take more charge over their own life. The days of having a 30-year career with a company are mostly gone. People are less likely to partner with larger companies because it could result in a lay off while living in a high-cost area. Instead, becoming an entrepreneur gives freedom and the chance to take control of your career. Listen in as host John Golden sits down with Joel Comm to help you understand if making the switch into entrepreneurship is right for you.

This podcast is also a recorded live event you are welcome to view here: Should YOU Become an Entrepreneurs

iTunes Podcast 

Technological advances in the sales world have been mostly positive thus far, but many salespeople fear their ability to stay relevant in the digital age. The dystopian fears of technology replacing salespeople are far from accurate, though. Technology won’t replace salespeople, but they do need to remake themselves to succeed in a technology-driven future. John Barrows, interviewed by John Golden, gives critical insights into how salespeople can excel in this technological revolution.

This podcast is also a recorded live event you are welcome to view here: How Salespeople can Stay Relevant In the Digital Age

iTunes Podcast 

Sales processes and sales strategies are important parts of selling. A sales process follows from sales strategy. A successful operation does not just come about naturally; it is something that requires planning and intense consideration from both customers and companies. And yet, many companies don’t put sufficient work into creating their strategies, leaving their processes weak and unsuccessful. John Flannery, interviewed by John Golden, discusses how to create a solid sales strategy and successful sales process.

This podcast is also a recorded live event you are welcome to view here: Sales Process

iTunes Podcast 

Content marketing has hit the ground running in recent years, with more salespeople and sales organizations producing digital content and written media. It has the potential to be a very successful marketing strategy if done correctly. John Hall, interviewed by John Golden, discusses the influence of content marketing, how to break through the noise, creating IDEA content, and explains why distribution is so crucial.

This podcast is also a recorded live event you are welcome to view here: Using Content Marketing to Influence Prospects and Customers

iTunes Podcast 

It happens to all of us. We know the things that we should be doing, but neglect to actually do them. The same is true for salespeople. Essential tasks that are important for overall sales generation often get pushed to the wayside. “Sometimes salespeople know how to do something, but they just don’t do it!,” said Leigh Ashton, who is interviewed by John Golden.

This podcast is also a recorded live event you are welcome to view here: Essential Sales Tasks Salespeople Don’t Do

iTunes Podcast 

Why is the sales process important? Host John Golden sits down with Lisa Magnuson to tackle the topic of how a sales process is one of the most important subjects in sales. Unfortunately, most companies only pay it lip service or something that’s done once and remain the same instead of being dynamic. Yet the one important statistic about a sales process is that it actually improves sales results. If you build a sales process based on best practices and use it, sales will almost certainly improve.

This podcast is also a recorded live event you are welcome to view here: Importance of Sales Process

iTunes Podcast 

Sales executive expert Meridith Powell talks with John Golden about her new book “Owners Redefining Responsibility”. She explains some of the backgrounds about why this book was necessary and what the genesis of it. Her biggest reason, CEO’s want to know how to build a culture that gets employees wanting to get engaged and take ownership of organizations. Then employees were saying what do I need to do to make sure I can hold on to my job and not lose my career.

This podcast is also a recorded live event you are welcome to view here: the Crucial Path to Employee Engagement

iTunes Podcast