Intergenerational similarities and differences are more highlighted now than ever, especially in sales. In many workplaces, there is a diverse group of individuals that need to find a way to work together, despite diversity issues like generation and generational stereotypes, gender, race, etc. When going back to basics, all humans want to be treated well. Treat people the way that they want to be treated, and base everything on data and facts, not assumptions and opinions. Brian Carter talks gen Y, gen X, millennials, and boomers in this interview, hosted by John Golden.
In this expert sales interview, review sales and generational differences, including:
- Understand stereotypes so that you can avoid stereotypes
- Developing a diverse group of employees
- How diversity can be beneficial in the workplace
- Why sharing skills can help close gaps in knowledge
There are many stereotypes that categorize all generations, which can be both harmful and beneficial. Understanding the truth between the generations, especially the misconceptions, can greatly serve the company as a whole and produce a more successful outcome. Avoiding stereotypes or prejudice is one of the key ways to do this. If you go into a situation with prejudice, people will feel it. If you talk about these intergenerational differences upfront, it could cause discomfort. Learning to navigate through some of these concepts are important to connect with people who are outside your generation.
Focusing on the data is something that is very important when learning to avoid stereotypes. One of the stereotypes about millennials is that they care more about the environment, and thus would be more likely to use eco-friendly transportation. However, it’s actually the baby boomer generation that is more likely to buy an electric car and millennials that are more likely to buy larger cars and SUVs. Understanding the data about who people really are can help to bridge the gap between generational differences and limit conflict between groups.
In order to market and sell to people of all ages, genders, and other diverse backgrounds, it is important to have a diverse team of people who come from those same backgrounds. Having this diversity amongst staff members will ensure that all groups are represented and understood, which can improve and expand your customer base.
About our Host:
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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