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The Key to Sales Prosperity: Clarity
E-books / Sales Management / Mar 17, 2017 / Posted by John Golden / 13540

The Key to Sales Prosperity: Clarity

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Selling is a very dynamic process, probably the most dynamic in any organization. It has so many moving parts, so many variables that it often becomes frenetic, chaotic, and reactionary.

In this ebook John Golden argues that it doesn’t have to be that way.

As he points out, the key to success (in pretty much any endeavor) is being able to clearly identify the goal, define the steps needed to achieve that goal and then cutting out any extraneous noise or distractions so that you can focus exclusively on execution and reaching the goal.

In today’s business world this is often easier said than done. Systems are forced upon salespeople that confuse and derail them. They are overloaded with tools that are supposed to help them but instead distract. Social media is constantly bombarding them, and they are never sure how much of it is really valuable. Above all they have an informed, savvy buyer who has little appetite to indulge them unless they can offer some value very quickly.

Sales is often compared to warfare and we often hear about the “fog of war” where lines get blurred, truth and rumor become indistinguishable and chaos becomes the norm. The ‘fog of sales” is no different absent the lethal nature of the former.

Golden, however, shows that there are ways of clearing that fog and stepping out into the bright sunshine that clarity brings.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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