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6 Ways the Salesperson Can Optimize Customer Engagement
Snapshots Infographics / Sales Management / Feb 7, 2017 / Posted by John Golden / 13815

6 Ways the Salesperson Can Optimize Customer Engagement


Accountability is the new sales buzzword

It can be difficult to grab the attention of customers. Especially in the era of technology, there is more information than ever available to consumers. This is a frustrating situation, both for salespeople and consumers alike. The internet is flooded with information that doesn’t always exceed quality expectations. This can be mislead to customers, who are frustrated when they aren’t able to get their needs met. This is also frustrating to salespeople, who genuinely have good products and want people to use them, but struggle to stand out in the noise of the lackluster competitors.


In order to optimize customer engagement, there are 6 key steps to follow.

  1. Go Beyond Activity: It’s not always about getting the most done. Productivity is certainly important, but it’s crucial that quality work is completed and real connections are made.
  2. Focus on Current Customers: Growing your business doesn’t always mean growing your customer base. You can engage with existing customers, as opposed to acquiring new ones, in order to grow your business and optimize customer engagement with the clients that already know, trust, and have a relationship with you.
  3. Align Messaging to Fit the Individual: One message does not fit all. It is not always beneficial to send out mass messages, or generic emails. Instead, use what you know about the individual to tailor their messages.
  4. Embrace Technology: The tools are out there, so use them! If you’re not taking advantage of the programs designed to help you, you’re not being as effective at optimizing customer engagement as you could be.
  5. Measure Your Own Engagement: To be as successful as possible, measure your own personal engagement!
  6. Measure Client Engagement: Understanding your client and their willingness to engage with you can help you manage your client’s engagement with you.

If you’re interested in learning more about improving your customer engagement, SalesPOP! is here to help with articles and key information about pulling in more customers. Articles like Developing Deeper Customer Engagements in the Digital Age, and What Are Your Customers Saying? will help you learn more.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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