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TV Expert Interviews / Sales Management / Sep 21, 2022 / Posted by David Schlosberg / 31

How to Build a Highly Functional Sales-Team? (video)


In this expert insight interview, David Schlosberg discusses “How to build a highly functioning sales team.” David Schlosberg works for the Ferguson Alliance, which helps family businesses grow. He teams up with two colleagues, who provide a wide range of services, including succession planning, exit planning, strategic planning, sales coaching, and sales development.

This Expert Insight interview Discusses:

  • Approaches to building a high-performing sales team.
  • Investing in sales-training
  • The idea of the sales process

Approach to building a highly-performing sales-team

Developing a high-performing sales team requires  a virtual sales skill set, remote working, real active listening, and connection authenticity. Today’s working remotely allows us to work more effectively and efficiently. And for a salesperson, It is beneficial to become more familiar with technology and adaptability.

The other approach to building a sales team is to connect authentically with customers. A salesperson needs to connect with that potential client, and it’s all about finding common ground to start a conversation. To do that, you need to be curious to find areas of common interest to connect with on a personal level.

The other critical component that people must learn in order to stand out their business from others is real active listening. Obtaining potential customers is extremely beneficial. If you are not engaged or focused in active listening, you are disconnected and distracted.

Effective Hiring Process of Salespeople

There are some factors to consider when hiring, whether you’re building a new sales team or expanding an existing one. It is critical to hire the right people. Before hiring your sales team, you should have determined your typical sales cycle. It will not only help you hire better, but it will also help your sales hires succeed in their jobs.

It would be best if you create a profile based on the requirements of your potential sales candidates. CConsider the type of selling required, your business type, service or product, etc. Determine whether it is a transactional sale, a relationship sale, or a quick transaction sale.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

David has a proven track record for increasing sales, revenue, and market share for family-owned businesses. As a former sales executive for several large family agribusiness companies ($100+ million), he has substantial experience serving on leadership teams and leadership committees – developing the vision and strategic plans for business development and revenue growth.


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