Have you ever thought about writing the book? In this Expert Insight Interview, Dr. Angela Lauria discusses how to write, publish, and sell non-fiction books to enhance your business. Dr Angela Lauria is an entrepreneur, founder of The Author Incubator, published author, and podcast host.
The interview discusses:
- How to write a Non-Fiction Book
- How to embrace your voice and things you know
Common mistake with people who want to write a book is that they want to tell everything they know in it. But then, that book becomes five books in one. The important thing is to decide which outcome you want from that book. The book can be a strategy for promoting an event, promoting yourself as a speaker, promoting a product, etc. Business books usually serve as a credential that you have expertise in the topic you write about. Furthermore, people do not go to bookstores anymore to spend hours there searching for books. That is done on the Internet now, thus it is important to make the book easy to find on search engines. Once when people buy your book, the ones who did not read it are most likely to become your clients. Those are the people who do not want your help, they want you to do things instead of them. The key factor in writing a book for sale is to have a process and solution to write about it. For example, a couple came to you with marriage issues, and you were able to save their marriage. That shows that you make results with your clients. Another factor is to be coachable and to accept constructive criticism. And lastly, you must want to systemize your business by having a steady flow of new clients.
When writing the book, you must know your audience. But the essence of the book you write is you. Every person is unique, and that book should identify your voice and represent who you are. The interesting thing is that 100 percent of all writers have that moment of self-doubt when they think that the book is absolutely terrible. That can happen any time – during the writing process after the book is finished and the only thing left is a bio, or even after the book is published and put for sale. However, what they mostly feel is not fear of failure, but rather a fear of success. There is a spiritual work that can be done to start believing that we might be really good at something. There are so many things in the world that we do not know, but there are things that we do know and that we are good at. Thus, it is time to start acknowledging and taking credit for the things we do know and we are good at. People crave authenticity instead of know-it-all types of people, so your sphere of expertise might help someone else out there.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.