What if the biggest thing holding your consulting practice back isn’t your expertise — it’s your pricing model? In this episode, pricing and business development expert John Ray joins host John Golden to make a compelling case for leaving hourly billing behind. Drawing on over a decade of advising consultants, attorneys, coaches, and fractional executives, ...
Most professional service providers are leaving money on the table — not because of their expertise, but because of how they price it. Hourly billing forces clients to compare rates instead of results, turning a value-driven relationship into a commodity transaction. In this episode, pricing expert John Ray explains why the shift to value-based pricing ...
About the Guest Kai Stone is the founder of StoneSystems.io, an AI-powered automation and CRM platform purpose-built for contractors. Starting from his parents’ home in Austin, Texas, Kai first cut his teeth in business by managing his family’s Airbnb properties, where he saw firsthand how simple technology could transform operations for people who weren’t tech-savvy. ...
There’s a painful irony hiding inside most contractor businesses: the phone rings, nobody answers, and the customer moves on — permanently. According to industry data, roughly 63% of phone calls to small businesses go unanswered. For a plumber, landscaper, or carpet cleaner, every one of those missed calls is revenue walking out the door to ...
Building a RevOps strategy from scratch seems daunting. You need to align three functions with different priorities, integrate multiple technology platforms, establish new processes, and create shared KPIs. Yet successful RevOps implementations follow a clear methodology. This guide walks you through the exact process that leading companies use to build RevOps practices. Step 1: Audit ...
Guest: Adnan Malik, Co-founder & CEO, Softwarefinder | Host: John Golden, Sales POP! & Coevera Episode Type Expert Insight Interview Guest Adnan Malik, Co-founder & CEO, Softwarefinder Guest Website softwarefinder.com Listen View on Sales POP! Podcast Page Most B2B software buyers don’t lose because they pick the wrong vendor. They lose because the buying process ...
In this episode of the Expert Insight Interview, host John Golden sits down with Adnan Malik, co-founder and CEO of Softwarefinder — a platform redefining how businesses find and select software by putting trust and transparency at the center of every recommendation. Adnan shares a sobering reality: 70–80% of B2B software buyers end up dissatisfied ...
For decades, the trade show formula has barely changed: branded booths, breakout sessions, giveaway trinkets, and a bowl of candy. But a growing number of brands are discovering that the most powerful way to connect with prospects isn’t through a flashier booth — it’s by transporting them somewhere else entirely. SalesPOP! host John Golden sat ...
About the Guest: Amir Berenjian is the founder and CEO of REM 5 Studios, a Minneapolis-based production house helping global brands leverage VR, AR, and spatial computing. After a career in investment banking. Berenjian tried the Oculus Rift in 2016, saw the potential of immersive technology to democratize experiences, and left finance to found REM 5. Since then, ...
