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The Art of Recruiting Salespeople
Blog / Recruiting Salespeople / Feb 24, 2024 / Posted by Gabriel Lullo / 139

The Art of Recruiting Salespeople


As a podcast host, I recently had the pleasure of interviewing Gabe Lulu, a sales expert based in New York. We had an insightful conversation about the challenges of recruiting salespeople, the impact of technology on sales, and the importance of understanding individual motivations. Here’s a recap of our discussion.

The Challenges of Recruiting Salespeople

Recruiting salespeople is no easy task, especially for entry-level positions. As Gabe pointed out, fewer indicators of skills and experience for these candidates make the hiring process even more challenging. With the advancements in technology and the increasing number of applicants for each job, finding the right salesperson becomes a more significant challenge.

We also touched on the perception of sales as a career. It’s often seen as a stepping stone rather than a lifelong profession. However, Gabe emphasized that sales is a valuable and lucrative career path, with many CEOs having a background in sales.

The Impact of Technology on Sales

Our conversation then shifted to the impact of technology on sales. Initially, there was fear that automation would replace salespeople. However, as Gabe pointed out, it was an enhancement rather than a replacement. He highlighted the importance of assessing a candidate’s technology skills during the interview process, especially in a remote sales environment.

We discussed the various tools and applications that salespeople need to manage their sales pipeline effectively. However, we also cautioned against getting too caught up in technology and emphasized the need to focus on metrics and outcomes.

Recruiting Younger Generations

Recruiting younger generations presents its own set of challenges. These individuals are tech-savvy but also need to possess relationship-building skills. Gabe discussed the importance of communication skills in the interview process for sales candidates, particularly on the phone. His company conducts role-play sessions and provides opportunities for candidates to record themselves to assess their tonality, communication style, and articulation of messages.

We agreed that younger generations may not have as much experience talking on the phone, so training is necessary in this area. Gabe mentioned that they provide training and support to help candidates improve their phone communication skills. He also noted that finding individuals who can effectively influence others on a phone call is crucial.

The Importance of Attitude and Listening Skills

When it comes to recruiting, Gabe highlighted that attitude is everything. He looks for candidates with a positive attitude, enthusiasm, and charisma, which cannot be seen on a resume but can be assessed through video calls or Zoom meetings. He also values curiosity and intellectual curiosity, as it is essential for salespeople to understand the business of their customers and prospects.

Gabe also mentioned the importance of listening skills and how easily distracted people can be, regardless of their generation. He shared a trick they use to test candidates’ listening skills in the interview process.

Understanding What Motivates Salespeople

We also discussed the importance of understanding what motivates salespeople individually. Gabe mentioned a video by Gary Vaynerchuk, where he emphasizes that as sales leaders, it is crucial to know what motivates each team member instead of simply throwing money at them. He believes that many new sales leaders make the mistake of assuming what motivates them will also motivate their team. He suggests asking salespeople directly what motivates them and then creating incentives around those motivations.

I agreed with Gabe and added that the answers to what motivates salespeople may surprise you. It’s significant to understand individual motivations to incentivize and drive performance effectively.

Introducing Alley Oop Audio

Gabe took the opportunity to introduce his company, Alley Oop Audio, which specializes in helping businesses generate more qualified demos and appointments for their sales teams. They handle the front end of prospecting through various personalized methods such as phone, LinkedIn, and email. They aim to increase the number of scheduled appointments and qualified demos for executive sales teams.

I acknowledge the value of Alley Oop Audio’s services and encourage you to check them out.

I want to thank Gabe for his insights and you, the readers, for your time. The sales industry is complex and ever-evolving, but we can navigate it successfully with the right strategies and understanding. Stay tuned for more insightful conversations on my podcast.

About Author

Gabe’s expertise in sales, marketing, recruiting, and management began when he started his own business after graduation from the Barney School of Business at the University of Hartford. He owned and operated his own sales, training, and marketing firm for more than a decade. He excelled in training sales and marketing professionals, and additionally, Gabe has had a successful career in executive recruiting. He has been instrumental in expanding the company's search and placement for IT, Software Development, Sales, Customer Success, Marketing, and Executive leaders. Gabe's most recent success has been with us here at Alleyoop. For many years he has been working to build and grow the company by focusing on our culture, environment, customer success, and sales.


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