Whenever a group of people gathers to work towards a common goal, conflict is inevitable. Each employee is unique, and it’s this uniqueness that gives voice to differing opinions and ideas. Unfortunately, there’s no one or consistently “right” way to handle conflict. Each situation is different and requires the appropriate response to prevent the issue ... Read Post

If you are planning on moving to a different office space, then there are many things that you will need to take into consideration. For example, how you will move to a different office, what you will want to bring with you when you will be moving and much more. With so many things to ... Read Post

In this series of blogs on the role of CRM in 2020, we’ve discussed the role of the customer experience, and the battle between the “suite” approach, and the best-of-breed approach. Now we come to the specifics of the CRM application itself. At Pipeliner CRM, we evolved something called the Product Philosophy Wheel, which describes ... Read Post

In selling to and serving major accounts, no matter how effective you are, you must face a harsh truth. Losing happens. Regardless of your focus, time and effort, you’re certain to come up short on occasion. In the grief following a major loss, someone in the selling organization will always say, “We should learn from ... Read Post

From a website to a face-to-face pitch, the world of sales revolves around calls to action (CTA). Often these can be subtle and easy to miss, such as a “learn more” signup button at the end of a compelling article. At other times a good CTA hits you like a ton of bricks, as is ... Read Post

It was almost painful to wake up each morning, knowing I chose the all-time worst job.  Enjoying humorous conversations with clients, and our family dog gleefully greeting me at home, helped me make it through each day. “Our worst experience can prove to be our gift in disguise.” Early in my career, I learned to ... Read Post

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better ... Read Post

In my last article “CRM in 2020 – The Suite Versus Best-of-Breed“, I discussed the battle between the “suite” approach to software production and sales, versus best-of-breed. Best-of-breed has come about through the advancement of APIs so that customers can now have the best possible software for all their various company functions, all connected through ... Read Post