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The last of a 4 part series. If you aren’t enabling a culture of continuously improving value focus, you’re falling behind some competitors. In part one of this series, I introduced the idea that customer-perceived value is the kernel within “customer focus” that actually moves customer decisions, and you need to focus sharply on value. ... Read Post
Work smarter, not harder. Build a prosperous business, without killing yourself. Read Post
Virtual assistants can either be a godsend or awful to work with. Let’s hope that in this case, you did hire a good VA and the next step is to keep them ‘turned on’ and engaged. Engaged VAs are more motivated to work for the success of your business. They’re not just there to take ... Read Post
For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity. To view the full study click ... Read Post
Most of us in the sales and marketing game are familiar with permission marketing. Any time you put in your email online, you give a company permission to market to you. But permission selling is a little bit different, in that a salesperson gets permission from the buyer to sell to them after they have ... Read Post
There is no question that adding in a relocation makes recruiting for a role much more complex. It is indisputably easier to find local talent when filling a position. However, attempting to recruit the very best executive talent often requires extending the search beyond a specific geographic region… We have seen countless deals fall apart ... Read Post
In 2020, CRM is more vital and meaningful than ever. In continuing our examination of reasons why, let’s now have a look at a very interesting conflict that has existed for some years now in the software industry, one which affects CRM a great deal: the “suite” versus best-of-breed. A suite is a group of ... Read Post
Your Value Focus Journey Part 3 of a 4 part series. The ability to sell the value of your offer–then price it–is what pays for all of the value your company works so hard to produce. Customer value is the kernel within “customer-focused” that moves customer decisions, and you need to focus sharply on value. ... Read Post
