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In this podcast episode, host John Golden interviews Oliver Sweet, a business anthropologist based in London. Oliver explains the role of a business anthropologist in understanding and influencing consumer behavior through the study of culture. He discusses the importance of immersing oneself in different cultures and subcultures to gain insights into people’s motivations and behaviors. ...

In this podcast episode, John Golden introduces Martin Huntbach, owner of Jamie Digital, an SEO and content marketing agency. Martin and his partner Lindsay specialize in helping personal brands attract high-paying clients through effective content marketing strategies. They discuss the importance of creating sales content that helps businesses sell faster and close more deals. Martin ...

In this podcast episode, John Golden interviews Neil Patrick Rogers, author of “Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar.” Neil shares the lessons he learned from his 27 years of bartending experience and how they apply to sales. He emphasizes the importance of making a great first impression, ...

In this podcast episode, host John Golden is joined by Kyle Stout, founder of Elevate and Scale, to discuss the role of AI in developing a content marketing strategy. They emphasize the importance of having a strategy before using AI tools and highlight the need for human intervention to ensure quality content. They explore how ...

In this podcast episode, John Golden and Jakub Hon discuss the challenges of moving from “maybes” to close deals in sales. Jakub, an expert in sales processes, highlights the reasons why deals get stuck in uncertainty, such as wrongly qualifying leads and a lack of control in guiding customers. They emphasize What specific strategies does ...

In this podcast episode, John Golden interviews Alex Fisher about his new book, “The Business Athlete.” They discuss Alex’s background as a professional athlete and how it influenced his book. They also delve into topics such as mental fortitude, coachability, and energy management. Alex emphasizes the importance of taking control of one’s own energy and ...

In this podcast episode, John Golden welcomes Bill Sims, author and motivational speaker, to discuss his book “The Green Beans and Ice Cream Book: How to Motivate with Positive Reinforcement.” They explore the concept of positive reinforcement and its impact on behavior change. They also touch on the challenges of managing people and the lack ...

In this podcast episode, John Golden interviews behavior change expert Adele Spraggon about how the brain makes decisions and how to upgrade it for better choices. They discuss the role of subconscious patterns, negative voices about sales, addressing emotions and triggers, and the potential for rewiring the brain. Adele shares her insights on sales conversations, ...