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Patrick Renvoise’s new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It’s been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview. ...

Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite ...

Most people associate “sales pitch” with a pushy salesperson trying to manipulate you into buying something. In reality, this isn’t a very accurate description, but the fact remains that a pushy message isn’t often well received. Instead of pushing your message onto potential buyers, John Livesay, interviewed by John Golden, explores ways to pitch, not ...

95% of business don’t know what their competitive advantage is. This shocking statistic means that the vast majorities of companies are not promoting and utilizing their top skill sets that customers want, and are likely losing out on revenue. Jaynie Smith discusses competitive advantage in sales with John Golden. This podcast is also a recorded ...

For a company, selecting software platforms for business operation is a major undertaking. What are the vital questions that must be answered, and what points should be addressed? Host John Golden sits down with Gabriel Gheorghui to discuss the process of how to select the best software for your company. Visite us on Apple Podcast ...

Host John Golden talks to Bruce Wedderburn of Integrity Solutions who has over 20 years of global experience in the sales performance improvement industry building, coaching and directing sales teams and distribution channels to surpass growth targets. John and Bruce discuss the vital topic of coaching and training on the centerpiece of sales—the sales conversation—and ...

Do you know how to open doors in sales? Perhaps you’ve got a good grip on the sales process. You have your elevator pitch, you’ve worked on boosting charisma and conversation skills, and you put in the time to go above and beyond for your clients. You can’t utilize all of these skills you’ve worked ...

Risk taking and decision making are key parts in the context of selling and sales. The goal for everyone is to make the best decisions and right decisions to get where you want to go, as quickly and efficiently as possible. Sometimes, it requires risk-taking activities in order to arrive at your goals. Caspar Berry, ...