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Why Big Words Don’t Work

Why Big Words Don’t Work

Sales Professionals / Jan 21, 2015 / Tom Sant

Recently I came across a very interesting bit of research.  It proved something that we all suspected.  And it also revealed something new and important. The research was about the impact of using big words. In The Language of Success, I make the point that you can dramatically improve the clarity of your writing if ... Read Post

Evolution or Extinction: Is the Sales Workforce Future-Ready?

Evolution or Extinction: Is the Sales Workforce Future-Ready?

Entrepreneurs / Jan 15, 2015 / Andy Rudin

Years from now, will salespeople have been driven into extinction, victims from over-predation by cost-cutting CFO’s and empowered buyers? Will anyone remember the once-glorious meaning of Individual Contributor? Will the selling profession be able to extract itself from the festering primordial swamp that sustains negative sales stereotypes? Well, the siren has sounded. In 2012, Gerhard ... Read Post

Your Personal Brand Is the New Sales Call

Your Personal Brand Is the New Sales Call

Sales Technology / Jan 12, 2015 / Alyson Stone

Traditionally, the sales call for prospects was to reach, qualify, and then pitch — by phone or in person. This worked well, because the buyer had one resource —  you, the salesperson —  to provide vital information on your company’s products and solutions. Today, that sales call has changed. To be effective today requires a whole ... Read Post

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