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“A demonstration is one of your best sales tools if you have a high-quality product. It helps get a prospect interested and excited about your solution, and is also an effective way to address the prospect’s specific product-related concerns.” – Neil Kokemuller When it comes to demos, having an action plan is crucial in order ... Read Post
Despite what various social media and content marketing experts and “influencers” want you to believe, the fact is that email is still what brings home the bacon. This is not saying that social media and content marketing do not have their place in the modern world of business. This is simply stating a fact – ... Read Post
In our final dimension of trade, where are we headed? One thing is clear: We can never turn back. Read Post
Jim Rohn, author, speaker and millionaire entrepreneur, mentored the likes of Tony Robbins, the world-famous personal and business development guru, and Mark Hughes, founder of Herbalife International. Growing up on an Idaho farm, his work ethic served him well. Consider this Rohn quote: “Don’t join an easy crowd; you won’t grow. Go where the expectations ... Read Post
How well an organization performs is not governed by the quality of talent at the extremes of the bell curve. Individual superstars will always make a noticeable contribution; ineffective employees will always drag results down. When organizations are superstars, it’s due to the performance of the mass of people in the heart of the bell ... Read Post
If you are in sales you are used to surprises - some good, some not so much. With this, our first in true sales tales, we see it can also be a combination of both! Read Post
After decades of supporting excellence in business communications, I noticed that presenters’ problems fall into one or more of four key areas. 4 Points of Connection is a path to presentation success--simple, creative and personalized. Read Post
J.R.R. Tolkien, in his children’s fantasy "The Hobbit," makes this excellent point: “It does not do to leave a live dragon out of your calculations, if you live near him.” In other words, it is important to know the lay of the land when planning an excursion—of any sort. This includes social media campaign planning. Read Post
