Many employers believe that money is the most effective motivator. The problem is that this method gets expensive and doesn’t work as well as positive, non‑monetary motivators. There are other positive motivators that excite many employees even more than money, such as recognition, prestige, achievement, sincere appreciation, pride in a job well done, a voice ... Read Post

If you are an entrepreneur–or for that matter a salesperson, speaker or even a comic–there is a story that you need to tell. It’s the story that will attract the attention of and engage your audience. It’s a story that will make them laugh. In the end, it’s the story that will will motivate them ... Read Post

Salespeople traditionally lead with features and benefits rather than value. But they need to understand that buyers don’t know what they don’t know. Read Post

49% of sellers said that ‘getting into the executive level’ is one of their top 3 challenges (source: The Whale Hunters 2016 survey) Question: What are the ‘Windows of opportunity’ as they relate to calling on the C-suite? Answer: For your TOP Line Accounts™ (i.e. largest prospect or most important customers worth at least 5x ... Read Post

Every recruiter deals with the issue of hiring a sales manager, which is a tough process of candidate search, comparison, selection, interviewing and, only afterward, employing. To make this process less significant, we’ve made a guide on how to identify an expert sales manager. Bear in mind that if a potential sales manager presents the ... Read Post

As you might know, an “elevator pitch” is a selling tool and conversation starter that very briefly but powerfully describes your business, product or services. It answers a prospect’s question of, “What does your company do?” Generally, a salesperson’s answer is a combination of bragging and self-focus–or a pitch that sounds exactly like one of ... Read Post

It’s been thirty years since the inception of sales methodology as a product or service offering within the overall sales training industry. In the 80s, training programs like SPIN Selling, Solution Selling and Professional Sales Skills (PSS) were developed with the purpose of teaching sales teams to sell more effectively. This intellectual property (IP) was ... Read Post

In our last article in this series we posed the question of a salesperson finding their own meaning or having it forced on them. In this, my final post in this series, let’s look at the most vital factor in finding meaning. Altruism Meaning in life for a salesperson is tied directly to altruism: the ... Read Post