This is my final article on salesperson fitness, with a note on the incredible Tom Brady. As we’ve discussed throughout this series, fitness isn’t just a matter of one’s body. There is also fitness of the mind, and (believe it or not) fitness of the spirit. Most importantly, these must all be addressed together, holistically, ... Read Post

It’s all about creating a customer base that is addicted to your organization. Addiction isn’t a casual interest or a take-it-or-leave it attitude. When customers are addicted to a particular organization they are “all in” as long as they continue to receive the value that converted them to raving fans in the first place. And ... Read Post

For people accustomed to a typically aggressive interruption style approaches, sales on social networking sites such as LinkedIn can be tricky. This is simply because online communities disdain overt commercial messages. I’ve taken the time, over the past several months, to collect some of the ineffective ways people have reached out to me through LinkedIn. ... Read Post

Landing an enterprise account is a big achievement. But the real significance of an enterprise account victory is the huge potential for growth. Read Post

Driving meaningful change requires meaningful measurement. However, too often the data that is needed to gauge success is limited or difficult to access. Moreover, escalating competition means more resources must be directed towards winning the sale rather than analyzing results. The solution: use the data that is available in a different way. In doing so, ... Read Post

You can’t blame today’s buyers for being a bit skeptical. A history of vendors making similar claims, over-promising and under-delivering could make a skeptic out of anyone! The courtroom is a great place to understand how to win over one of the most skeptical audiences in the world: jurors. Trial lawyers have been applying proven ... Read Post

Here is the next in my series on salesperson fitness. Sales ethics is the subject of many books, and the subject of chapters of yet other sales books. It’s something that many experts think every salesperson needs to worry themselves about. And so they should! But I don’t think they should worry themselves about it ... Read Post

When communicating with business owners – in blogs, posts, and discussions – I make every attempt to remove the esoteric jargon. Most of it is rather nonsensical vocabulary that was created by marketing departments for conversion into catchy collateral materials. Harsh? Maybe. Accurate? Most definitely. Recently when putting the finishing touches on a speech, which ... Read Post