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The Sales Ethics of Personalization

The Sales Ethics of Personalization

Sales Professionals / Apr 20, 2018 / Daniel Matthews

What do you think of sales ethics of personalization? Have you used personalization in your business? With all the consumer data now available, you could potentially know almost everything about the next person who walks into your store or visits your website. But should you use that information? Strangely enough, that last question is one ... Read Post

Driving Sales at Executive Level: Value Assessments

Driving Sales at Executive Level: Value Assessments

Sales Professionals / Apr 19, 2018 / Tim Haller

It’s certainly no surprise that the landscape of sales is changing dramatically. Neil Rackham of SPIN selling talks about the new landscape for sales and the outlook is not pretty. Transactional business is quickly being squeezed through the hiring of low cost offshore groups, as well as technology and artificial intelligence (AI) solutions. It should ... Read Post

Don’t Do This in Getting Past the Gatekeeper

Don’t Do This in Getting Past the Gatekeeper

Sales Professionals / Apr 17, 2018 / Richard Forrest

There was a headline I saw that very much interested me. Okay, admittedly, it actually excited me. It read, “How to handle gatekeepers and reach decision-makers.” This, I thought, is an online article that would be great to share with my B2B sales team. It contained tips on dealing with personal assistants, receptionists, and others ... Read Post

Precise Account Management Through CRM

Precise Account Management Through CRM

Sales Management / Apr 17, 2018 / Nikolaus Kimla

Account management is a considerable job—and one of the most important for a sales professional. Account management consists of several key functions, all of which actually add up to happy customers. Account management is most precisely conducted through CRM. Existing accounts are the foundation and stability of a company. Moreover, it is far less complex ... Read Post

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