Modern sales pros know that no amount of natural skill is enough when you’re working in an industry that’s not growing. Generating leads and finding new opportunities relies on expansion and change. That’s why it’s important for those working in sales to keep a watchful eye on the industries that are currently in a growth phase or are likely to be entering one in the near future. That way, they will be able to make intelligent career decisions and seek out the kind of positions that will provide them with a stable and successful career path. Here’s a look at three industries that salespeople should be watching carefully.
No matter where you are in the world, it’s a safe bet that the healthcare industry is growing. Current market forecasts indicate that the global healthcare industry will be worth 2 trillion dollars this year alone. That annual tally represents a healthy, dynamic, and growing global industry that contains a wealth of opportunities for sales professionals everywhere.
Within the healthcare industry, sales professionals can seek rewarding positions in pharmaceuticals, equipment sales, and insurance. There is one type of job, though, that stands out above the rest. Aging populations around the world are creating a high demand for healthcare workers, and a corresponding demand for sales professionals to drive enrollments in schools related to those professions. In the US, there is a projected need for about 2.4 million new healthcare workers by 2026. In other industrialized nations, like Australia, there’s already a booming market for healthcare training, including a surge in enrollments in TAFE nursing courses. All of that demand is creating plenty of opportunities for talented sales staff, with plenty of room for growth.
The global market for IT services is projected to grow every year for the foreseeable future. It’s a trillion dollar industry that reaches into nearly every facet of modern daily life. As millions of new IoT devices begin to come online in the coming years, it seems certain that even the current glowing projections are likely to be revised upwards.
Sales professionals have a huge stake in this growing global industry. Available positions in software sales, in particular, have been growing for years, with base salaries approaching $100,000 per year. That growth is poised to accelerate even further as businesses increase investments in the software they need to meet growing big data challenges. That seismic shift in the industry is certain to keep the IT services industry hot for the foreseeable future, creating even more demand for sales talent in the coming years.
When most people think of the construction industry, they don’t think of sales. Sales professionals know, though, that as investment goes, so goes sales. That’s why the construction industry presents such an interesting proposition. As housing and commercial property markets continue to recover from the 2008 recession, the rebound is driving a steady yearly growth rate. Estimates indicate a 5% growth rate in 2018, but a rapidly tightening global housing market is sure to fuel further increases. For sales professionals entering this industry, it’s a rare “ground-floor” opportunity in the making.
The outlook for sales jobs within the construction industry is strong worldwide, owing to the sheer breadth of the work. Talented sales staff are currently needed by building material suppliers, architectural firms, and contracting services businesses. The previous downturn also instilled a new appreciation for dedicated salespeople into an industry that had been known for tackling sales initiatives in a DIY manner. Now that they’ve seen the benefits that come from a professional sales staff, they’re clamoring for more.
Reasons for Optimism
Sales professionals that seek opportunities in these growing industries can do so comfortable in the knowledge that there’s a high ceiling for advancement. In addition, there’s plenty of room for lateral movement within these industries for those looking to branch out into related fields to increase their overall sales experience. Any way you look at it, it’s a smart play to take advantage of these growth industries as a way to supercharge a sales career. For those that do, the sky’s the limit.
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