For a small business that deals in sales the salespeople are the most important members of the team. They are the ones who truly get the business running. Therefore, hiring them is one of the most important steps you’ll have to take as a business owner. Make a mistake here and you might very well ... Read Post

I find it almost unbelievable that I need to say it. But today, nearly 30 years after the first CRM system hit the market, it’s still true, and there seems to be many companies who have not gotten the message: yes, you do need a CRM! This article—and the next 2 in this series—are designed ... Read Post

Most organizations don’t always get it right the first time; unintended mistakes sometimes happen and customers are left disillusioned and angry. Read Post

The consumer market has flourished amid the growth of advanced data analytics technology and machine learning. These innovations have opened endless possibilities for information. As these new technologies have found their place in all things data, including marketing, sales, and any other data-driven industry that exists, we have seen a shift in the way businesses ... Read Post

Do you plan to retire soon or are you already retired? If so, you probably know retirement comes with many benefits, but it also comes with some challenges. One challenge is a reduction in your income. A reverse mortgage can help you combat that by allowing you to tap into part of the value of ... Read Post

Set the clock back over 100 years and you’ll find that companies didn’t care about their brand image for the longest time. If products worked, then consumers bought them. Firms that sold merchandise people didn’t care about either adapted or vanished. Nobody in the world of marketing really focused on the personality they projected. In ... Read Post

There is a huge buzz about AI (artificial intelligence) in the business world. The technology promises to deliver accurate and honest insights that can help businesses in multiple fields including customer service and sales. If you use recovery and backup processes like ottomatik.io, it may be soon you should incorporate AI and machine learning to ... Read Post

Can you bet on a trend? Just look at the financial markets over the last week or so. Not long ago Uber was part of the biggest trend happening—but if you owned shares in Uber in the last few days, you’re wringing your hands in exasperation as Uber shares lost 20 to 25 percent of ... Read Post