Recently my yoga teacher, Erika, purchased a new car from Toyota. It was an excruciating purchasing experience. At the first Toyota dealership, she had the pleasure of “Frank” the salesman with 25 years experience. Sadly Frank utilized “old school” selling tactics toward women, including fear, manipulation and patronization, which he hadn’t adapted to the modern ...
Continuing our series on the comparison between the American War of Independence and today’s world of sales and commerce, in this post we’re going to have a look at what was probably at the heart of the American Revolution: freedom and liberty. “Freedom” in the Colonies First, let’s have a quick examination of what America ...
People always ask me how salespeople can stand out from the crowd. Here are the ten critical steps you need to take: 1. Ask yourself the question “How can I do this differently?” Just having the subject top of mind will lead you in the right direction. Ask yourself this question every day! 2. Purge ...
“I know I need to be unique and different when talking to customers; but I don’t know how?” I had just finished running a sales training session for a group of key account reps, when a participant came up to me and very quietly uttered the above. He was clearly embarrassed and it got me ...
Have you ever sat through a presentation and thought, “Why am I here?” Presentations that do not answer the question “Why?” are confusing, try your patience, and usually lead nowhere. In his popular TED Talk, Start with Why, Simon Sinek proposed that people won’t fully buy into a product, service or concept until they understand ...
Flaws and Costs in the Traditional Sales Hiring Process Weak salespeople cost companies millions of dollars every year. When you have weak salespeople, they struggle, you get frustrated, and your company loses millions in revenue and profit. In contrast, when you have strong salespeople, they make your company millions every year. With strong salespeople, you ...
This year I have been skiing quite a lot. This is because we have had great snowfalls, and also because I’m Austrian and, well, that’s what we do. Two years ago my son’s girlfriend began in the sport. While she’s making good progress, I’m also aware of how important a solid foundation is for her. ...
As all you history buffs out there know, the American War of Independence is one of the most remarkable events in world history. There are a number of interesting parallels between this struggle and sales, salespeople and companies which I am going to take up in a new series of blogs. Why is it important ...
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