In this Expert Insight Interview, Ann Bennett discusses liberating your rebel spirit and raking in the revenue. Ann Bennett runs Renegade Branding. She’s a marketing expert, public speaker, author and helps entrepreneurs and small businesses with their branding.
This Expert Insight Interview discusses:
- The meaning of the phrase “renegade branding”
- Humans’ fascination with each other and the power of authenticity
- The four ‘iconic’ personality types and how each one fits into the puzzle
Renegade branding is about how you discover your ‘wow’ factor and adapt it to your personality style. It is about figuring out how much you want to magnify your personality in your business life to get what you deserve online and offline and instantly connect with other people.
There are almost 3 billion websites out there, and most of us see dozens, if not hundreds, of marketing messages in our inboxes every day. We tend to ignore most of these messages unless their subject lines are particularly interesting. Renegade branding helps you break through the fog.
You Are More Interesting Than You Think
As human beings, we are so fascinated with each other. Even if you think you’re not particularly interesting, there’s a part of you that sets you apart from other people, even if it is just 1% of your personality.
People crave more authenticity and genuine connection than ever because we’ve recently been through a hyper-technical revolution where everything has been automated, and people have disappeared into the background. Renegade branding is all about bringing out that authentic person within you.
Four ‘Iconic’ Personality Types
Ann Bennett separates people’s personalities into four ‘iconic styles’ that she feels everybody falls into. These help people see what makes them fascinating. The four personalities are as follows:
All of these have different characteristics and different things they bring to the table.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.