In this Expert Insight Interview, Arjun Rai discusses his digital marketing platform HelloWoofy, and the ways in which small businesses can use their authenticity to their advantage in competing with large companies. Arjun Rai is a New York-based entrepreneur and founder/CEO of HelloWoofy.com
This Expert Insight Interview discusses:
- The advantages of being a small business owner
- Why authenticity is crucial for small businesses
- The innovative nature of the HelloWoofy platform
Advantages of Small Businesses
Small businesses are much better at telling their story than big companies. The upside of being a small business owner is that you know every customer by name, taste, need, and want. Plus, whatever you used to do as a brick-and-mortar business owner, you can now do through digital marketing and scale up your business.
On the other hand, unfortunately, most CEOs of Fortune 500 companies are entirely removed from the customer at this point. They rely on focus and discovery groups for information about their customers’ wants and needs, but this tactic can never be as effective as knowing your customers personally.
The only thing small business owners need is an intelligent and affordable digital marketing platform, and they can create better results than any Fortune 500 company ever could despite its unlimited marketing budget. Yes, large companies have a lot of money, and they aren’t afraid to use it to achieve their marketing goals, but there’s one thing they don’t have — authenticity.
People crave authenticity nowadays, and no matter how much money they spend, large companies can’t artificially create it, while it comes naturally to any small business.
Small business owners are generally very good at what they do. Small restaurants make great meals, small teams of fashion designers make incredible apparel, etc. What they often don’t do very well, simply because it is not in their area of expertise, is marketing, specifically digital marketing.
Considering that large restaurant chains and clothing companies employ dozens of skilled people in their marketing departments, small business owners find it hard to compete. This is where a platform like HelloWoofy comes in. It can give small businesses the edge by focusing on their advantages and outshining their rich and powerful competition.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.