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TV Expert Interviews / Marketing / May 11, 2023 / Posted by Jim Huebner / 56

How to Stay Relevant in a Competitive Market (video)


The Art and Science of Staying Relevant to Customers

In today’s fast-paced and constantly evolving market, staying relevant to customers can be a challenge. Jim Huebner, CEO and founder of Huebner Integrated Marketing shares his insights on building brand loyalty and staying connected with customers in the latest episode of the Expert Inside Interview.

Jim emphasizes the importance of listening to customers to understand what makes a brand and product relevant to them. He cautions against creating inauthentic stories and highlights the need to balance the art and science of marketing. While data and research are important, tapping into the emotional needs of customers is equally crucial.

Jim cites Amazon as an example of a company that has succeeded by making it easy for customers to buy online. He encourages companies to constantly evaluate and improve their customer experience, adding that building a connection with customers is key to building brand loyalty.

But how can companies stay relevant in a constantly evolving market? Jim and John Golden, host of the Expert Inside Interview, agree that adding features or improving existing ones can help, but caution against overwhelming customers with unnecessary features. They also discuss the importance of analyzing customer behavior and seeking feedback to stay connected and relevant.

In conclusion, the art and science of staying relevant to customers involve listening to their needs, building a connection with them, and constantly evaluating and improving the customer experience. By doing so, companies can avoid becoming irrelevant and losing business in a competitive market.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

J.W. (Jim) Huebner is the Founder and CEO of Huebner Integrated Marketing, a 34-year-old company devoted to helping manufacturing brands become more relevant to their customers and sales channels, and to become more profitable in the process. Over the years, Huebner's firm has helped brands find their most relevant marketing strategy through a unique process—combining in-depth brand positioning study (a Relevancy Report™) and a strategic marketing plan (a Relevancy Roadmap™). No matter the product or industry, this process has proven to result in lightbulb moments for Jim’s clients and in many a turning point for struggling businesses

Author's Publications on Amazon

More than half a million U.S. businesses fail every year. Big and small, they all have one thing in common: They become irrelevant. It doesn’t happen overnight or with one executive misstep, but as a slow drip. The brand quits giving. It’s no longer meaningful…
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