The Art and Science of Staying Relevant to Customers
In today’s fast-paced and constantly evolving market, staying relevant to customers can be a challenge. Jim Huebner, CEO and founder of Huebner Integrated Marketing shares his insights on building brand loyalty and staying connected with customers in the latest episode of the Expert Inside Interview.
Jim emphasizes the importance of listening to customers to understand what makes a brand and product relevant to them. He cautions against creating inauthentic stories and highlights the need to balance the art and science of marketing. While data and research are important, tapping into the emotional needs of customers is equally crucial.
Jim cites Amazon as an example of a company that has succeeded by making it easy for customers to buy online. He encourages companies to constantly evaluate and improve their customer experience, adding that building a connection with customers is key to building brand loyalty.
But how can companies stay relevant in a constantly evolving market? Jim and John Golden, host of the Expert Inside Interview, agree that adding features or improving existing ones can help, but caution against overwhelming customers with unnecessary features. They also discuss the importance of analyzing customer behavior and seeking feedback to stay connected and relevant.
In conclusion, the art and science of staying relevant to customers involve listening to their needs, building a connection with them, and constantly evaluating and improving the customer experience. By doing so, companies can avoid becoming irrelevant and losing business in a competitive market.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.