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TV Expert Interviews / Sales Management / Dec 14, 2018 / Posted by Britt Andreatta / 4980

Team Collaboration


Teamwork can sometimes be challenging because there are a lot of different opinions being shared all at once. The key to successful teamwork is creating a safe and respectful environment in which all people feel heard and validated, even if you don’t agree with their opinions. The powers of creative conflict and collaboration are unmatched when done in an appropriate way.

This expert sales interview explores:

  • Collaboration
  • Conflict
  • Wired to Connect


Collaboration is often assumed to be a natural occurrence – you put a bunch of people together and naturally they mesh well and are able to collaborate. This is not actually the case. The term “collaboration” is often used instead of the word cooperation or coordination. Andreatta believes that it is important to first clarify which term they mean because when you do your part of the task, and I do mine, that’s actual cooperation. That is a very different skill set. Collaboration is an act of co-creation. This is when we are tasked to solve a problem and we are all working together to find a solution that would otherwise be different without the contributions of others. Collaboration can often cause tension, so it is important to create an environment where people can trust and respect each other while being creative and maintaining good conflict resolution.


Creative conflict and regular conflict are not the same. As a community, we have become very against conflict because we don’t understand the creative power that can come from it. Conflict can be a healthy thing if it is not done in a way that demeans or undermines another person. Having passionate conversations with space for listening can be healthy. The key is listening and respecting the other person’s opinion, even if you may not agree with it. We have to find ways to find spirited conversations without taking a turn toward being mean, and for some, this means becoming more comfortable with this.

Wired to Connect

We are biologically wired to learn. It’s the key to our survival and the path to fulfilling our capacity to become or create something more. Wired to Grow reveals how the neuroscience of learning can unlock the fullest expression of our potential and shows us how to apply our natural wiring to positively transform our lives, habits, and organizations.

Apply this material to your own life immediately or help others and become a more effective manager, parent, leader, educator, or health care worker.

Drawing on her unique background in leadership, psychology, education, and the human sciences, Dr. Britt Andreatta has over 25 years of experience consulting with individuals, businesses, government agencies, universities, and nonprofit organizations. She creates powerful solutions to today’s personal, organizational, and global workplace challenges. Her books include Leading with Emotional Intelligence, The Neuroscience of Learning, Leadership Fundamentals, and Leading Change.

To learn more about team collaboration, watch the entire expert sales interview. If you are interested in reading Britt’s latest book, Wired to Connect, it is available on Amazon.

About our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Dr. Britt Andreatta is the CEO and Britt Andreatta Training Solutions providing groundbreaking research and science-based solutions for today’s workplace challenges. Dr. Andreatta is an internationally recognized thought leader in leadership and learning.

Author's Publications on Amazon

The text is designed to support students at a broad range of research universities by helping them understand research, the role it plays in the university, and the basic methodologies used in a variety of disciplines. Andreatta guides students in developing the skills necessary for…
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Discover the surprising truth about what creates and destroys peak-performing teams. “In this team-focused era, Andreatta’s new model shows how true collaboration lives at the intersection of inclusion, purpose, and trust. Her insights in Wired to Connect will give you practical strategies for creating and…
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Fully revised and expanded second edition! We are biologically wired to learn. It's the key to our survival and the path to fulfilling our potential--to become or develop into something more. Wired to Grow helps unlock the fullest expression of who we are, giving you…
Buy on Amazon
Every year failed change costs billions of dollars. We are biologically wired to resist change: it’s the key to our survival and the obstacle that often gets in the way of us fulfilling our potential. Wired to Resist provides a new understanding of our biology…
Buy on Amazon

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