What are the things we need to build our business community and brand? In this Expert Insight Interview, Keri Roberts discusses branding and community building through podcasting. Keri Roberts is an entrepreneur, founder of Branding Connection company focusing on brand awareness, community building and content marketing, and podcast host.
The interview discusses:
- How to build a community
- How to create a brand
- How to start a podcast
Build a Community
Building a community takes time, care, and effort. In today’s world, we can buy anything, even followers. But success rarely comes over the night. Instead of paying for thousands of followers, it is better to focus on the quality you provide to those people. Showing that you care will make them talk and refer you to the others, which will scale your business. In podcasting, showing that you researched to get to know your guest even before the show started shows that you care. Also, when searching for podcasts guests, people tend to think that they need to have the CEO of Apple as a guest. There are so many successful and inspiring people out there who have maybe more to say and share because they want a chance to share their expertise as well. Having lesser-known guests but from diverse backgrounds and cultures allows hearing different perspectives and learning more.
Branding is not only your logo but also how people feel about you. You will best present yourself by being your true self. When you show your authenticity, people will easier connect to your brand and show interest in your podcast. On the other side, the guest should also feel as comfortable as possible because that way, he can present his true self the best as well. Covid19 period impacted the podcast industry to start showing its guests in more informal scenery, usually from their living rooms, which made guests more authentic as well. No matter if the interview took place in the living room, gas station, or the studio, and no matter if it was short or long, as long as there is quality content offered in it, the audience will listen to it.
Start a Podcast
When starting your podcast, you should first look at what you are passionate about and start from there. That can show you which direction you want to follow. Next, you can start building your community with people who are close to you. And with time, you will start seeing what areas of the podcasting you like and don’t like. That way, when you expand your business, you can choose if you want to continue alone or to expend your team.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.