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TV Expert Interviews / Marketing / Jul 3, 2021 / Posted by Jim Knight / 1639

How to create consistent yet authentic brand culture? (video)

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Would you say that your brand culture rocks? In this Expert Insight Interview, Jim Knight discusses how new and upcoming leaders can lead and maintain an exceptional brand culture. After a career with Hard Rock International and many awards for cutting-edge training, Jim Knight is a training and development veteran, keynote speaker, author, podcaster, and book marketer.

The interview discusses:

Staying consistent yet authentic
Taking self-accountability
Embracing change
Incorporating mentorship

Consistency yet Authenticity

Everybody knows that Hard Rock Cafe offers good food, excellent music and ambiance, and authentic rock and roll gear. While Hard Rock has many different locations globally, it manages to stay consistent in its product quality and unique customer experience. Thus, Hard Rock is a synonym for a brand that created an alignment between the brand’s consistency and expressing authenticity and individuality. That is why this brand has enormous loyalty from both customers and employees. People who love the passionate and authentic spirit of rock and roll love this brand too.


Self-accountability is essential in leadership. Being a good leader means that you are focusing on yourself first to be able to lead others. Everything we do is a learned behavior. We learn from very early childhood and from everything that surrounds us. Thus, to get a good work ethic and positive mindset and to be able to use your experience to influence others, you have to start by focusing on yourself first.


Another important thing for leaders today is embracing the change. Even though change is constant in life, people tend to be reluctant to change at work. Thus, accept the change and be the creator of it in the company. Otherwise, your company will become stagnant and will not be able to stay competitive in the market.


Looking for mentorship means having a goal to challenge and better yourself. Some people have better skills and more experience and expertise than you. Thus, find someone who can help you learn new things and upgrade yourself in every possible way. By learning new things out of your subject matter, you can participate and contribute to any conversation.

People are usually reluctant to ask for mentorship because they fear that they will look weak. However, it is the complete opposite. It shows that you are motivated to go forward and take up more responsibility. Moreover, people love to help and to see other people succeed. Thus, find someone to challenge you and help you elevate yourself.

On the other side, many people would be mentors but do not have time and energy. Being a mentor requires implementing good structure and rules. For instance, find a person with motivation, good communication skills, and energy that matches your energy.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Renowned keynote speaker, author, and training and development expert Jim Knight teaches organizations of all sizes how to attain their own “rock star” status. Jim is the owner and CEO of Knight Speaker, delivering numerous programs worldwide on leadership, organizational culture, customer service, and employee experience.

Author's Publications on Amazon

Full of practical advice and actionable tips, 'Leadership That Rocks' gives you the goods to stand out as a rock-star leader who knows how to amp up business results.
Buy on Amazon

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