In life, we constantly learn new things. In this Expert Insight Interview, Chris Hervochon discusses how to build a learning culture within the company. Chris Hervochon is a founder of CPA, CVA firm focused on marketing and other creative agencies.
The interview discusses:
- How to learn and use our knowledge
- How to connect marketing and accounting
Learn It and Use It
Learning should be a continuous process embedded in every company culture. That includes striving to achieve mastery and constant innovation in what we do and how we do it. An accounting firm should not focus only on how to handle GAAP, but how to improve overall product and service for the clients as well. Professionals like accountants have a legal obligation to continue their education to keep their CPAs, but informal learning such as going to webinars or listening to some TED talk leader is equally beneficial. By educating ourselves we enrich our minds and we make it easier for ourselves to excel in our business by connecting the things we learned. The knowledge we gain can be used both externally and internally. External use of knowledge would be to answer all the questions that clients have regarding taxes or how and why we do something. Internal use of knowledge would be to know the software that the company uses for easy access to client information and different solutions, to write the knowledge-based articles, blogs, or eBooks to publish, and to explain to new hires how to use the software to speed up the onboarding process.
The thing that marketing and accounting have in common is that they are both data-driven. Marketing’s creativity and accounting’s detailed orientation can create a perfect balance, can show different perspectives, and can help to better understand the bigger picture. People such as accountants or developers who have a stronger left – analytical and technical side of the brain, can create a product that makes total sense to them but very little sense to the end-users. Thus, as a service company, it is important to know how to explain to the client what, why, and how we are doing something instead of just throwing a bunch of numbers or software to the client. In conclusion, constant learning, sharing, and applying knowledge will help the company to achieve its purpose, which is to serve its clients in the best possible way.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.