With close to three decades of selling excellence and award-winning performances, Allan Langer can deliver memorable keynotes for your events, or sales training seminars and workshops for your teams. He has three decades of award-winning selling excellence and is the best-selling author of one of the top sales books on Amazon. He has turned his experiences and knowledge into a bestselling book – The 7 Secrets to Selling More by Selling Less – and has turned that into a highly successful speaking and coaching career.
Here we are discussing the following points:
- Allan is the author of the book “The Seven Secret To Selling More By Selling Less”.
- What is the genesis of this book and where the idea came from?
- The chapter titles of the book are quite interesting. For instant; chapter one is named Snake oil and Comic Books. What Allan has to say about the same?
The Seven Secret To Selling More By Selling Less!
Is your sales career good, but not great? Your customers like you but don’t love you! Every potential customer does not want to talk to you, even if they need your product or service. You keep reading the same sales books and listening to the same CDs and podcasts.
In his trailblazing and wonderfully refreshing book, Allan Langer takes on the outdated, overused and utterly ineffective sales philosophies of the past and kicks them to the curb.
In the book, you will learn:
To sell more than you ever have in your career. To sell customers a product or service and actually feel good about yourself doing it, and never use a “sales pitch” again.
The 7 Secrets is your GPS with a new destination, a new route that will take you from where you are now, to a new place on your personal map that will change your life and the life of your loved ones.
It will also change the life of your customers, as they will go from hating salespeople, to only wanting to do business with you. Whether you are brand new in the profession or a seasoned veteran, 7 Secrets will be the best investment you can make in your career, and in yourself.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.