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The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist,…
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Over the pages of this 'Full Circle Marketing' you're going to discover two fundamental marketing strategies.
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In this lighthearted look at the world of small business marketing, national marketing expert -Chala Dincoy-Flajnik, shares powerful tools to Gently attract new clients into your business.
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All over the non-profit world, people cringe when they have to ask others for money -- no matter how worthy the cause. It may be hard to admit. But it sure is true. People wish that working in the non-profit world was never synonymous with…
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Human attention span: 8 seconds. Goldfish: 9 seconds. 8 seconds. That's all the time you have to capture someone's attention. Why does this matter in business? In 8 seconds, you need to grab attention, explain what you do and generate enough interest that the potential…
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Writing a book can transform the growth and value of your business. Books are still one of the most powerful assets you can create to build your credibility, authority, and visibility in your market. It raises the profile of your work, putting you in front…
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You’ve Never Seen What You’ve Always Needed to Know – Until Now Invisible forces are at work. They push and shove on everything you buy or sell. They affect every concept you want to take to market, all the suppliers you’ll deal with, and every…
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Interview Connections: How to #RockThePodcast From Both Sides of the Mic is THE book to read if you're an entrepreneur with an established business and you're looking to build out your marketing platform to include the power of podcast interviews. This book will teach why…
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