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With an increasingly empowered Buyer, it is more essential that ever that Sales & Marketing become more aligned. We have selected some Marketing books for the foremost thought-leaders in bringing Sales & Marketing more into sync.
Marketing & Sales
More than money, talent, or your number of contacts, your capacity to create mutuality with others can transform you into a sought-after Opportunity Maker with whom people most want to align. Be the glue that sticks the right teams together to solve problems or seize…
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It's 2012 and the online world is more visual. Do you remember when the internet was just news boards and text? Over the last decade, the online world has become more visual and those images have become an important part of online marketing. They can…
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2017 American Book Fest Best Book Award Winner 2017 North American Book Awards Silver Medalist 2018 National Indie Excellence Awards Finalist Amazon BestsellerAdd a Little Sparkle to Your ServiceIn his newest book on innovative service, bestselling author Chip R. Bell focuses on the importance of…
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You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail.
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Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world’s…
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The companion to the blockbuster bestseller, Getting Things Done. Since its publication in 2001, Getting Things Done has become, as Time magazine put it, "the defining self-help business book" of the decade. Having inspired millions of readers around the world, it clearly spoke to an…
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Managers as Mentors is a rapid-fire listen and a provocative guide to helping associates grow and adapt in today's tumultuous organizations. This new edition has been thoroughly revised and updated. Chip Bell and Marshall Goldsmith place increased emphasis on the mentor as a learning catalyst for…
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You may have your industry most prolific product or service in the marketplace, but your customers' loyalty and checkbooks will only go as far as your customer service will allow. In the end, customers will not recognize the minor advantages of your superior product, but…
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