Sales POP - Purveyors of Propserity
🎧 The Importance of Authentic Brand Storytelling in a Post-Pandemic World

🎧 The Importance of Authentic Brand Storytelling in a Post-Pandemic World

In this podcast episode, John Golden interviews David Fache, founder and CEO of Go West Creative, about the importance of brand storytelling in marketing. David emphasizes the need for brands to be authentic and express who they are in a way that draws people to them. He explains that brand storytelling is the key to creating a connection with the audience and making the brand sticky. They also discuss the challenge of communicating a brand’s message to a diverse audience with different communication preferences and the importance of aligning the brand’s values with its actions. David shares his experience in helping major brands communicate their message to key stakeholders and how Go West Creative evolved into a creative agency that helps clients tell their stories through various mediums.

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🎧  The Importance of Character in Reaching Your Full Potential

🎧 The Importance of Character in Reaching Your Full Potential

In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM speaks with David Carter, a serial entrepreneur and CEO mentor, about character-based business training and its importance in a rapidly changing world. David explains how character determines destiny and how his company, The Character of Work, maps character qualities that underpin the development of all skills against the 77 in-demand soft skills that employers feel are lacking in their applicants or workforce. They also discuss the importance of kindness, curiosity, and open-mindedness in personal and professional contexts, as well as the impact of technology and AI on the workforce.

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🎧  Developing Authentic Leaders in Today’s World of Work

🎧 Developing Authentic Leaders in Today’s World of Work

Vanessa runs Mosaic People Development, a 20-year-old leadership facilitation and coaching organization. She wrote “The Game Changer: A New Type of Leader for a New World of Work” and is an accomplished author. Vanessa has helped several firms adjust to the changing workplace.

John Golden speaks with Vanessa Edelman in this edition of the podcast about leadership in the modern workplace. They talk on the value of self-awareness, effective communication, and the abilities and resources needed for effective leadership. They also discuss the difficulties of leadership in a workplace with different generations, the need of fostering an environment that inspires people, and the conventional belief that leaders must possess all the knowledge. In order to foster curiosity and cooperation, Vanessa highlights the need of mentoring, listening, and asking open-ended questions. She ends by identifying herself as a leadership coach and consultant.

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🎧 Why Great Content Builds Audience Trust

🎧 Why Great Content Builds Audience Trust

Melanie Diezel, a keynote speaker, author, and award-winning branded content producer, created the Content Fuel Framework to Create Endless Narrative Ideas and Prove It Precisely How Modern Marketers Build Trust. Joint creator of the Convoy and Group ups B, two B marketplaces that feature small enterprises. Today’s topic: content trust. Melanie, content rules. And we’ve heard so much about content and content and then people have been just pouring out material all over the place. They’re employing AI to generate more content. Quality is always my biggest worry. Who reads if everyone publishes?

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🎧 The Importance of Finding Your Soul-Driven “Why”

🎧 The Importance of Finding Your Soul-Driven “Why”

In this podcast, author, coach, and trainer Linda Deir discusses her “why” and spirit guide assistance with John Golden. Linda says many lose their mission in life by concentrating too much on monetary accomplishment and not enough on their soul-driven why. She thinks people’s thoughts are against them because they don’t know why. Linda suggests her guided journey program, a self-directed therapy service that takes clients via guide insights and channeling. She discusses writing to connect with spirit guides and realize one’s destiny.

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🎧 Building Your Personal Brand on LinkedIn: Insights from a CEO

🎧 Building Your Personal Brand on LinkedIn: Insights from a CEO

John Golden speaks with Justin Neri, CEO of Executive Presence, in this edition of the podcast, about how CEOs may utilize LinkedIn to increase their visibility and authority. They talk about the advantages of being genuine, expanding your network, and offering distinctive viewpoints on certain fields of expertise. Justin highlights that finding the appropriate individuals who are a good fit for your network—rather than simply discovering lots of people—is the goal of LinkedIn. He also discusses how his business assists business leaders in developing their brands and finding their voice online. Overall, the episode offers insightful advice on how leaders may use LinkedIn effectively to accomplish their objectives.

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🎧 Breaking the Stigma: Why Workplace Mental Health Matters

🎧 Breaking the Stigma: Why Workplace Mental Health Matters

Chester Elton guest with John Golden podcast discusses the importance of mental health in the workplace, especially in light of the pandemic’s impact on anxiety levels. The authors argue that it is crucial for organizations to create a culture of openness and trust, where employees feel comfortable discussing their mental health without fear of judgment or discrimination. They emphasize the need for leadership to promote mental health awareness and support, and to prioritize the well-being of employees. The authors also suggest building deep and meaningful relationships through shared meals, celebrating progress, and creating symbols and rituals in daily routines. They offer tips and strategies for managing anxiety and cultivating gratitude in daily life.

The authors also highlight the fear that many employees have about discussing their mental health in the workplace and suggest that organizations risk losing their top talent if they do not prioritize mental health and show that they care about their employees’ well-being. The podcast emphasizes the importance of having an ally at work, someone to talk to and share experiences with. The authors suggest that getting to know each other’s stories can help create a sense of connection and belonging. Additionally, the podcast emphasizes the importance of celebrating progress and looking back to see how far teams have come. By acknowledging and celebrating successes, teams can gain confidence and motivation to continue moving forward. The podcast offers practical advice and tools for individuals to cultivate a positive mindset and reduce anxiety, such as practicing gratitude, self-compassion, and positive self-talk.

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🎧  The Importance of Prioritizing Employee Well-Being in the Workplace

🎧 The Importance of Prioritizing Employee Well-Being in the Workplace

Stress promotes short-term problem-solving. Stress affects the brain, body, and mind. Many ignore stress and burnout indicators. Emotional and physical health may affect the company’s finances. Training leaders and manufacturing employees’ stress management can enhance loyalty and efficiency.

Job Satisfaction

Well-being-focused workplaces maintain talent and productivity. Money-driven firms may collapse. Millennials choose organizations that care about their mental and physical health. The epidemic raised awareness of work-life balance, making work dedication difficult. For long-term profitability and a healthy workplace, firms must care for employees’ emotional and physical health.

Communicating and Inventing

Managers and workers must collaborate. C-suite transparency may help personnel comprehend decisions. Management should consider employee concerns and concessions. Creativity and cooperation transform. Anonymous questionnaires may enable shy workers to criticize the organization.

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