Sales POP - Purveyors of Propserity
🎧  How are electric vehicles and renewable energy shaping the future?

🎧 How are electric vehicles and renewable energy shaping the future?

In this podcast episode, John Golden interviews Richard Flange about the current state of the electric vehicle market and renewable energy. Richard explains that the adoption of the Tesla charging system by major automakers has opened up more charging options for non-Tesla electric vehicle owners. They discuss the strain on the power grid due to increased demand and how battery storage banks can help improve grid efficiency. Richard also talks about the decreasing cost of battery systems and the potential for more affordable options in the future. They touch on advancements in battery technology and the use of smart electrical boxes for solar panel control.

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🎧  Why is Financial Literacy More Important Than Ever

🎧 Why is Financial Literacy More Important Than Ever

In this podcast episode, John Golden interviews Vince Shorb, the founder of the National Finance Educators Council. They discuss the importance of financial literacy and the need for accessible financial education in today’s world. Vincent shares his organization’s mission to combat the financial literacy epidemic by providing education to all ages and partnering with financial services businesses. They also discuss the benefits and risks of aligning with a cause or nonprofit organization, emphasizing the importance of authenticity and vetting potential partners. The episode concludes with Vincent inviting interested individuals to connect with him and John expressing his appreciation for the work of the National Finance Educators Council.

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🎧  The Ultimate Guide to Creating the Best Online Shopping Experience

🎧 The Ultimate Guide to Creating the Best Online Shopping Experience

In this podcast episode, John Golden and Eric Melchor discuss the concept of the customer journey and how online store owners can improve their customers’ experience. They emphasize the importance of treating online visitors like people and provide examples of brands that have successfully enhanced their customer experience. Eric suggests using conversion rate optimization and creating custom reports in Google Analytics to evaluate and improve the online store’s approach. They also mention Optima Inc.’s checklist for evaluating online stores and recommend integrating with platforms like Klaviyo, HubSpot, and Active Campaign to grow email and SMS lists. Eric introduces OptiMonk’s Tactical Library feature, which provides step-by-step instructions to achieve specific goals in conversion rate optimization. John encourages listeners to explore OptiMonk and thanks Eric for his insights.

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🎧  How Can a Fractional CMO Improve Your Company’s Bottom Line?

🎧 How Can a Fractional CMO Improve Your Company’s Bottom Line?

In this podcast episode, John Golden interviews Josh Ramsey, a fractional chief marketing officer (CMO), about the role and benefits of a fractional CMO for companies. They discuss the definition of a fractional CMO and how it can improve marketing strategies, brand building, and sales efforts. They also touch on the complexity of marketing, the need for strategic messaging, and the importance of understanding consumer wants and needs. Josh advises companies to carefully evaluate the skill sets and personalities of potential CMO hires and encourages looking beyond industry boundaries for fresh perspectives. They conclude by emphasizing the importance of providing value and being of service to others in business.

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🎧  Why Should You Consider Franchising Over Independent Business Ownership?

🎧 Why Should You Consider Franchising Over Independent Business Ownership?

In this podcast episode, John Golden interviews franchise expert Eddie Rodriguez about the advantages of franchise ownership compared to independent business ownership. They discuss the various types of franchises available in different industries, highlighting the established and validated nature of franchises compared to startups. Eddie emphasizes the support and resources that come with franchising, making it a safer option for building financial independence. They also discuss the importance of aligning business choices with personal goals and passions. Eddie shares examples of unique franchises and advises potential franchisees to have realistic expectations and be prepared to work hard. The episode concludes with gratitude and a promise for more valuable content in the future.

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🎧  How can you kick start your marketing without breaking the bank?

🎧 How can you kick start your marketing without breaking the bank?

In this podcast episode, John Golden and Chris Pistorius discuss how to kick-start your marketing without breaking the bank. They emphasize the importance of identifying target customers and developing a unique selling proposition before investing in marketing strategies. Chris shares his expertise in dental marketing and how it can be applied to other industries. They discuss the need for a CRM system to track customer data and the importance of having processes and procedures in place to handle incoming leads and customer interactions. They also recommend resources for building and scaling a business and discuss the significance of simplicity and authenticity in marketing efforts.

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🎧 Transforming the employee experience: The Tip Jar Culture

🎧 Transforming the employee experience: The Tip Jar Culture

In this episode of the Expert Insight Interview podcast, host John Golden speaks with Gregory Offner, CEO of the Global Performance Institute, about the importance of creating a positive employee experience to impact customer experience. They discuss Gregory’s upcoming book, “The Tip Jar Culture,” which aims to transform the employee experience and take the “irk” out of work. They also touch on the importance of managing oneself and developing employees to increase their capacity to perform better at their jobs. Gregory emphasizes the need for leaders to create a positive work environment that values employee development and collaboration and shares his unique approach to spreading this message through keynotes and corporate training workshops.

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🎧  How to Overcome Adversity and Stay Motivated

🎧 How to Overcome Adversity and Stay Motivated

In this podcast episode, John Golden interviews John Register, a former world-class hurdler and Paralympic athlete, about his life and career, including his experience as an athlete, his tragic accident that led to the loss of his leg, and his work with the US Olympic Committee and Paralympic Military Sports Program. They discuss how to overcome adversity and stay motivated in the face of setbacks, and John Register shares his three-step process for overcoming adversity: the reckoning moment, the recognition moment, and the redemption moment. He also emphasizes the importance of having a support system, a belief system, and making a commitment to change.

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