In this podcast episode, John Golden and Eric Melchor discuss the concept of the customer journey and how online store owners can improve their customers’ experience. They emphasize the importance of treating online visitors like people and provide examples of brands that have successfully enhanced their customer experience. Eric suggests using conversion rate optimization and creating custom reports in Google Analytics to evaluate and improve the online store’s approach. They also mention Optima Inc.’s checklist for evaluating online stores and recommend integrating with platforms like Klaviyo, HubSpot, and Active Campaign to grow email and SMS lists. Eric introduces OptiMonk’s Tactical Library feature, which provides step-by-step instructions to achieve specific goals in conversion rate optimization. John encourages listeners to explore OptiMonk and thanks Eric for his insights.
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