In this episode of the Practical Leadership Podcast, host John Golden talks with Paul Morton, CEO of the Practical Leadership Academy, about the challenges newly promoted sales managers face and how effective coaching can drive team success. They cover key topics like defining your Ideal Customer Profile (ICP), maintaining a clean sales pipeline, and transitioning from top performer to an effective coach. Paul shares actionable tips on leadership, building trust, and holding impactful one-on-one meetings. Tune in for practical advice on how to elevate your sales management skills and lead your team to success.

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This Sales POP! Podcast conversation between John Golden and Lori Saitz, founder of the Zen Leadership Program, on effective leadership strategies. Lori shares insights on how high-performing leaders improve decision-making, boost creativity, and foster team engagement. Key themes include continuous learning, adapting communication styles, practicing mindfulness, expressing gratitude, and embracing acceptance. The article offers actionable advice for leaders looking to enhance their skills, cultivate well-being in the workplace, and create a positive, productive environment for their teams.

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In a recent Sales Pop Podcast episode, John Golden spoke with Hamish Knox, an expert in sales leadership and coaching, about the main challenges sales leaders face and how to overcome them.

1. Lack of Training for Sales Leaders:
Many sales leaders are promoted without proper training. Hamish advises investing in leadership training and mentorship programs to equip leaders with essential skills like coaching and communication.

2. Importance of Coaching:
Effective coaching helps team members discover their own path to success. Leaders should hold regular one-on-one coaching sessions and develop personalized coaching plans.

3. Structured Sales Processes:
Hamish argues that structured processes aren’t restrictive but provide freedom by setting clear expectations. Businesses should document sales processes and ensure they’re scalable and flexible.

4. Adapting Communication Styles:
With diverse teams, leaders must adapt their communication styles. Hamish stresses understanding each team member’s preferences and using various communication channels.

5. Leading by Example:
Sales leaders must model desired behaviors, demonstrating accountability and reliability to foster a culture of trust.

By following these strategies, sales leaders can improve team performance and create a supportive, accountable environment for growth.

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In this episode, John Golden talks with Saul Marquez about how to significantly improve closing ratios by mastering the three pillars of digital marketing—owned, earned, and paid media. Saul shares actionable strategies to enhance your digital presence, reduce customer acquisition costs, and ultimately drive more sales. Whether you’re new to digital marketing or looking to refine your approach, this episode offers valuable insights to elevate your efforts.

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In this episode, John Golden talks with Mike Lander about how salespeople can effectively engage with procurement professionals. Mike dispels common misconceptions about procurement and offers actionable strategies to build better relationships, involve procurement early, and adopt a consultative selling approach.

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Join John Golden as he talks with Lee Heyward, founder of The Prosperous Image, about creating authentic and aligned brand identities. Lee shares actionable tips on storytelling, brand consistency, and empowering employees to enhance your business’s image.

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In this episode, John Golden interviews Jim Matuga, founder of Interaction Media and creator of the Story Maker SaaS platform. Jim shares how Story Maker uses AI to empower small businesses and nonprofits by simplifying the content creation process. He also discusses the importance of storytelling in marketing, highlighting how businesses can leverage AI to enhance their brand message.

Key Takeaways:

• AI for Small Businesses: Story Maker makes AI-powered content accessible and affordable.
• Storytelling Matters: Effective storytelling connects with audiences on a deeper level.
• Empowering Entrepreneurs: Affordable tools like Story Maker level the playing field.

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In this episode, John Golden interviews Blair LaCorte, a seasoned business executive, about the importance of relationships in business. They explore concepts like Dunbar’s number, vulnerability, and how personal connections influence professional success.

Blair’s Key Points:

• Focus on Relationships: Success is rooted in nurturing meaningful connections.
• Coaching: Blair emphasizes helping others succeed through mentorship.
• Quality Over Quantity: Prioritize deep, trusting relationships over a large network.
• Empathy and Listening: Understanding and actively listening are crucial for strong connections.
• De-Risking Decisions: Build trust with clients by addressing their concerns and demonstrating value.

Actionable Tips:

1. Build meaningful, deep relationships.
2. Practice empathy and active listening.
3. Be authentic and trustworthy.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.