In this podcast episode, John Golden welcomes Bill Sims, author and motivational speaker, to discuss his book “The Green Beans and Ice Cream Book: How to Motivate with Positive Reinforcement.” They explore the concept of positive reinforcement and its impact on behavior change. They also touch on the challenges of managing people and the lack of leadership training provided to new managers. The conversation shifts to the effects of the pandemic on remote working and the changing expectations of employees. Both John and Bill share their personal experiences and emphasize the importance of positive reinforcement in the workplace. They conclude by highlighting the need for businesses to adapt to meet employee expectations.

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In this podcast episode, John Golden interviews behavior change expert Adele Spraggon about how the brain makes decisions and how to upgrade it for better choices. They discuss the role of subconscious patterns, negative voices about sales, addressing emotions and triggers, and the potential for rewiring the brain. Adele shares her insights on sales conversations, the importance of listening and asking follow-up questions, and overcoming sales anxiety. They also touch on the adaptability of the human brain and its ability to change past patterns. The episode concludes with a call to action to explore Adele’s book for further information and transformation.

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In this podcast episode, John Golden interviews Drew Sechrist, the CEO and Co-founder of Connect the Dots. They discuss the challenges faced by salespeople in reaching the right decision-makers and the inefficiencies of traditional networking methods. Drew shares his experience at Salesforce, where he learned the power of leveraging networks and making introductions. He explains how Connect the Dots helps companies build a “super graph” of relationships to identify the strongest paths for introductions. They also discuss the limitations of LinkedIn and how Connect the Dots offers a more manageable and effective platform for connecting with individuals. Drew shares his contact information and the company’s presence in San Francisco and Belgrade.

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In this podcast episode, John Golden interviews Richard Flange about the current state of the electric vehicle market and renewable energy. Richard explains that the adoption of the Tesla charging system by major automakers has opened up more charging options for non-Tesla electric vehicle owners. They discuss the strain on the power grid due to increased demand and how battery storage banks can help improve grid efficiency. Richard also talks about the decreasing cost of battery systems and the potential for more affordable options in the future. They touch on advancements in battery technology and the use of smart electrical boxes for solar panel control.

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In this podcast episode, John Golden interviews Vince Shorb, the founder of the National Finance Educators Council. They discuss the importance of financial literacy and the need for accessible financial education in today’s world. Vincent shares his organization’s mission to combat the financial literacy epidemic by providing education to all ages and partnering with financial services businesses. They also discuss the benefits and risks of aligning with a cause or nonprofit organization, emphasizing the importance of authenticity and vetting potential partners. The episode concludes with Vincent inviting interested individuals to connect with him and John expressing his appreciation for the work of the National Finance Educators Council.

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In this podcast episode, John Golden and Eric Melchor discuss the concept of the customer journey and how online store owners can improve their customers’ experience. They emphasize the importance of treating online visitors like people and provide examples of brands that have successfully enhanced their customer experience. Eric suggests using conversion rate optimization and creating custom reports in Google Analytics to evaluate and improve the online store’s approach. They also mention Optima Inc.’s checklist for evaluating online stores and recommend integrating with platforms like Klaviyo, HubSpot, and Active Campaign to grow email and SMS lists. Eric introduces OptiMonk’s Tactical Library feature, which provides step-by-step instructions to achieve specific goals in conversion rate optimization. John encourages listeners to explore OptiMonk and thanks Eric for his insights.

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In this podcast episode, John Golden interviews Josh Ramsey, a fractional chief marketing officer (CMO), about the role and benefits of a fractional CMO for companies. They discuss the definition of a fractional CMO and how it can improve marketing strategies, brand building, and sales efforts. They also touch on the complexity of marketing, the need for strategic messaging, and the importance of understanding consumer wants and needs. Josh advises companies to carefully evaluate the skill sets and personalities of potential CMO hires and encourages looking beyond industry boundaries for fresh perspectives. They conclude by emphasizing the importance of providing value and being of service to others in business.

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In this podcast episode, John Golden interviews franchise expert Eddie Rodriguez about the advantages of franchise ownership compared to independent business ownership. They discuss the various types of franchises available in different industries, highlighting the established and validated nature of franchises compared to startups. Eddie emphasizes the support and resources that come with franchising, making it a safer option for building financial independence. They also discuss the importance of aligning business choices with personal goals and passions. Eddie shares examples of unique franchises and advises potential franchisees to have realistic expectations and be prepared to work hard. The episode concludes with gratitude and a promise for more valuable content in the future.

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