In this Expert Insight Interview, Stuart Leo discusses the use of technology to scale and grow businesses more quickly and effectively. Stuart Leo is the founder and CEO of Waymaker, intelligent business-strategy software that helps you dynamically manage business growth and goals in the 21st century.
This Expert Insight Interview discusses:
- Why scaling is the biggest issue in the management consulting game
- The idea behind the Waymaker software tool
- How intelligent software can help businesses grow
The Issue of Scaling
Many people are getting into the consulting game, with coaches, management consultants, and trainers seemingly popping up every corner. Some of these people build big companies, while others are solopreneurs, but scaling is always the most significant challenge with management consulting.
When you find customers, you have to spend your time working with them, which means your prospecting and your pipeline dip, so once you’re finished with a customer, you don’t have one lined up.
Waymaker is an intelligent business management platform that gives you the power of intelligent algorithms and diagnostic tools. This way, you’re getting the equivalent of a management consultant coming in, diagnosing your business, and figuring out where the growth opportunities are every quarter.
The real advantage of the tool is that it can do in five to fifteen minutes what might take an expensive six-figure consultant four to six weeks. This gives businesses great insight into where they are, what they need to improve, and how to make these improvements.
Technology as a Tool for Growth
Doing things like diagnostics, and trying to understand your audience or customer base, can be quite time-consuming and often very “manual.” Technology is a great enabler in this process, and we should use it to surface insights and kick into the right actions. This is primarily what the team at Waymaker is trying to put into people’s hands.
All that being said, Stuart Leo urges business owners and marketers to have a coach or consultant on board when they look at these insights. There’s nothing like having a third-party objective view to help you find a breakthrough in your business.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.