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TV Expert Interviews / Entrepreneurs / Jul 28, 2023 / Posted by Vince Shorb / 80

Why is Financial Literacy More Important Than Ever (video)


5 Powerful Lessons Learned on the Path to Financial Wellness

Hey fellow money mavens!

I just finished listening to an eye-opening podcast episode featuring John Golden and Vince Shorb, and I wanted to share some of the key takeaways that really struck a chord with me. Trust me, these insights are worth their weight in gold!

Lesson 1: Financial Literacy – A Modern Necessity

Financial literacy has always been important, but in today’s fast-paced world, it’s more crucial than ever. With concepts like cryptocurrency entering the scene, even the financially savvy among us may find ourselves scratching our heads. Vince’s organization, the National Finance Educators Council, is on a mission to bridge this knowledge gap by providing financial education to all ages. From kids to adults, they’re leaving no stone unturned!

Lesson 2: Authentic Participation – The Real Deal

When it comes to aligning with a cause or nonprofit organization, the speakers stress the significance of authentic participation. It’s not just about making empty promises or using financial education as a marketing ploy. Instead, businesses should weave the cause into their very fabric, making it an integral part of their brand. This genuine commitment builds trust and positions them as educators rather than mere salespeople.

Lesson 3: Choosing the Right Cause – A Delicate Balance

Not all causes are created equal, and the speakers caution against blindly aligning with any cause that comes along. It’s crucial to vet potential partners and ensure their values align with your business. After all, you don’t want to risk alienating your audience or compromising your brand’s integrity. Choose wisely, my friends!

Lesson 4: Cause-Based Promotions – A Win-Win-Win

Cause-based promotions offer a plethora of benefits, including heightened awareness, volunteer support, and a positive brand image. By aligning your business with a cause you genuinely care about, you can make a real impact while also strengthening your marketing efforts and fostering a sense of unity among your employees. Talk about a triple win!

Lesson 5: Financial Literacy – More Than Just Money

Finally, let’s remember that financial literacy transcends the realm of money. It impacts every aspect of our lives, from reducing stress to empowering us to make wise decisions. Vincent’s personal journey of financial struggle highlights the transformative power of financial education. Let’s join hands and spread this invaluable knowledge far and wide!

If you’re as passionate about financial

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Vince Shorb is one of the country’s leading advocates for promoting financial wellness and creating partnerships with financial service providers that increase access to financial education programming among individuals, while also helping financial service businesses build clientele. After spending 15 years in financial services working one-on-one with more than 20,000 people, he founded the National Financial Educators Council – an organization dedicated to combating the financial illiteracy epidemic. He is the current CEO of the NFEC, an IACET Accredited company and a Certified B Corporation. He has led financial education program development with 3 of the top 20 (in revenue) financial service companies in the US and built personal finance programming that has been used by over 1,400 financial services organization clients of all sizes. Shorb works with financial service providers on aligning their social impact objectives with their business goals.


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