In this Expert Insight Interview, Rhonda Petit discusses how selling is 95% mindset and 5% mechanical. Rhonda Petit is a sales and business peak performance coach with 35 years of sales experience in corporate America and Fortune 500 companies. She wrote The Spirit of Selling: Using Universal Laws for Sales Success.
This Expert Insight Interview discusses:
- Where Rhonda Petit got the idea to write The Spirit of Selling
- The concept of psychic income and how it relates to monetary income
- How to approach sales as a service and become a top-notch salesperson
The Spirit of Selling
In 2019, Rhonda attended a Matrix event with the late great Bob Proctor. She was starting her coaching business, and the Matrix was a place where you could network with different people, build your business, learn about multiple income streams, etc.
Bob Proctor was always talking about these universal laws, and the more she studied them and understood them, she realized that she wished she had known all that stuff when she started selling at 21. This is what prompted her to begin writing The Spirit of Selling.
Psychic vs. Monetary Income
We often don’t understand that money is energy and comes when a service is appreciated. When you’re selling, you have to get the meaning of money clear so that you can expect that you’re going to receive money. Sales are a service, so you should expect that there will be money coming as a result.
There are two forms of income: your psychic income and your monetary income. Sometimes if people’s beliefs towards money are negative, they can do a lot of services just for psychic income, meaning they’ll feel good because they helped someone. Still, they’ll block the monetary gain, which is a big problem if you want to be successful in business.
Sales as a Service
When you’re selling, you’re making composites with people. The sale will naturally evolve if you’re in it for the other person’s interest. However, there are many cultural misconceptions about sales, and we often equate salespeople with con artists.
And indeed, great sales professionals and con artists are both very good persuaders, but the difference is where their focus lies. The top-notch sales professional is wholly focused on the client, ensuring they get what they want from the deal. On the other hand, the con artist only cares about what they’re going to get out of the deal, thinking about themselves.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.