Speakers, influencers, authors, and other entrepreneurs can get corporate sponsorships but need to know-how. Thus, in this, Expert Insight Interview, Jessica Chinyelu discusses how to land a corporate sponsorship. Jessica Chinyelu is a corporate sponsorship expert and the Owner and Founder of The Sponsorship Lady, teaching people how to land their dream brand partnerships.
The interview discusses:
- Finding opportunities
- Building a relationship
- Pitching to a brand
- Doing research
Organizing huge evens is just part of the marketing pie for big corporations. An author can partner with a brand by offering expertise to their employees at conferences, etc. The majority of business books are sold to big corporations in bulk, indeed. Influencers have the target audience to promote the new product launch and spread awareness. Coaches and speakers can sell their specific niche courses to corporations as part of their training programs. Thus, the key is to understand the company’s budget and to whom and how to reach out.
Build a Relationship
There are different initiatives that corporations promote. Instead of asking right away for a lot of money and promotion on their main events, build a relationship with a brand first. You have to get to know each other first and see whether you can achieve mutual goals and influence transformation. By getting to know the company first, you can position yourself better when making a pitch. The point is to show them that it will make sense for them to invest money in you.
The Perfect Pitch
Every brand has different needs, so your pitch has to be customized. Talk about the target audience that you serve, demographics, and give specific details to paint a picture of how this is an excellent opportunity for both of you. Talk about the brand’s overall problem, your solution to it, and how you can solve that problem. The more specific you are, the better. Corporations do not like when somebody thinks he or she will be a good fit because of the large amount of Instagram followers. Instead, show your engagement, your data, and the impact to be made that is relevant for the brand.
Company initiatives can be in any department and not just marketing. Thus, it is crucial to do your research to save time pitching to the wrong place. Also, doing research will help you to find the brands that you need. People usually want to partner up with big companies as Coca-Cola or Proctor and Gamble. However, maybe your two visions and target markets do not make a perfect combination. Instead, finding a smaller brand and achieving synergy with it will bring you much more positive feedback.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.